Copywriter

Summary

Join HyperionDev, a leading provider of accelerated tech education, as a Copywriter! You will leverage your exceptional copywriting and editorial skills to create engaging content that strengthens our brand, drives engagement, and generates leads. Collaborating with internal experts, you'll craft impactful content that helps individuals transform their careers. This role demands creativity, a strong understanding of social media trends, and proficiency in various content formats. You'll analyze data, iterate based on feedback, and contribute to a fast-paced environment. HyperionDev offers a hybrid work model, opportunities for professional development, and the chance to make a real difference in the tech education landscape.

Requirements

• 2-3 years of work experience as a copywriter or content editor
• 1+ years of experience actively involved in the brand messaging for a large consumer or business facing brand
• Demonstrated success in social media marketing
• A qualification in creative writing, journalism, marketing, English, or a related field
• Perfect written communication skills, and near-perfect verbal communication skills
• A track record of exceeding targets and ambition
• Strong knowledge of digital marketing as a whole
• A working knowledge of Google Analytics and other data analysis tools
• Practical experience with SEO

Responsibilities

• Create clear and appealing communication of our company identity and brand story
• Ideation and research for our Content Marketing alongside the Content Marketer and Email Marketer
• Regular writing of SEO optimised blog posts
• Create copy for email, social media and video
• Produce copy for performance marketing needs, from Facebook and Tik Tok ads to Youtube videos
• Ongoing improvement of the content (and results) on our website
• Create engaging content for our Social Media
• Perform the day-to-day community management of our social media channels
• Optimise the results from all our email campaigns
• Optimise Brand Awareness and our Thought Leadership
• Use data analysis (Google Analytics, our CRM, and other sources) to inform your decisions
• You may not know what CRO and A/B tests are, but you're going to read up on them right after reading this

Preferred Qualifications

• 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating the rebranding of a company
• A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
• Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly
• Experience as an editor of a large-scale digital marketing platform (eg a blog, website)
• Strong understanding of social media algorithms, trends, and best practices

Benefits

• Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it