Direct Response Copywriter

Summary

Join PetLab Co, a leading DTC pet supplement company, as a Direct Response Copywriter and help us scale to new heights. You will take ownership of a key SKU, driving revenue growth through innovative testing and optimization of short-form video ads. Working closely with video editing and media buying teams, you'll create, refine, and iterate on ad creatives and funnels. Success requires persistence, understanding of consumer behavior, and expertise in conversion rate optimization. The ideal candidate is data-driven, thrives in a fast-paced environment, and possesses strong copywriting skills. PetLab Co offers a collaborative and data-driven culture with various benefits.

Requirements

• 3-5 Years Direct Response Copywriting – Hands-on creation of high-performing short-form video ad scripts and presell advertorials for paid social in a fast-paced environment
• Consumer-Oriented – Strong empathy for consumers, deep understanding of psychology, and excellent research skills to identify those big-idea concepts that capture attention fast
• Data-Driven – Extremely comfortable flexing your analytical side, dissecting performance metrics, and iterating fast to improve conversions
• Systems-Oriented – Highly organized with repeatable processes that help you efficiently launch multiple concepts at once
• Exceptional Communication – Able to quickly synthesize info and articulate clear strategies, verbally and in writing, for your creative team
• Proven Success – Demonstrable, measurable success in scaling short-form direct response campaigns – whether for in-house brands or agency clients
• Direct Response Marketer – You know how to pinpoint an opportunity, devise a strategy, build a plan, and deliver success. You understand the interplay between problem, solution, and the unique mechanism that makes a product stand out
• Robust Test Architect – Capable of defining test parameters (audience, sample size, and creative variable) and executing them systematically until you find the winning formula
• Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with loads of new angles and campaigns to test
• Driven to Excellence – Possess a relentless inner drive to deliver excellence in every project, from concept to final cut

Responsibilities

• Take full ownership of a key SKU, driving its revenue growth through innovative testing and optimization
• Create, refine, and iterate on new short-form video ad creatives and funnels
• Rigorously test short-form ads and optimize them based on data
• Brainstorm new angles and iterate until you find the winning formula
• Craft strategy and speak directly to target customers’ deepest desires and pain points
• Collaborate with other high-caliber creatives, sharing insights and brainstorming fresh hypotheses
• Discover messaging that resonates powerfully with viewers

Preferred Qualifications

• Seamlessly shift between punchy, high-impact short-form video scripts and longer-form presell advertorial copy
• Addicted to consumer psychology, love designing experiments, have high empathy for consumers

Benefits

• Generous Annual Leave - 28 days + public and bank holidays
• Bonus- based on performance and paid out April and October
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while traveling, or in the office!
• Company Equipment – Laptop issued to you so you're all set from day 1
• Get Your Read On – We love to promote and encourage personal & professional development so we couldn't be happier to buy books of your choice via amazon or pay for audible subscription
• Employee Assistance Programme
• Pension Scheme – contributions towards your pension scheme!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin every quarter
• Cycle2Work Scheme – Government initiative which offers a cost-effective way to buy new cycling equipment
• Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, Sodexo
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Environment – dogs are welcome!