Direct Response Copywriter

Summary

Join PetLab Co, a leading DTC pet supplement company, as a Direct Response Copywriter and help us scale to new heights. You will own a key SKU, driving revenue growth through innovative testing and optimization of short-form video ads and funnels. Collaborate with video editing and media buying teams, rigorously test ads, and analyze data to optimize performance. The ideal candidate is a data-driven, consumer-focused copywriter with experience in direct response marketing and a passion for crafting compelling narratives. You will thrive in a fast-paced, collaborative environment, contributing to a data-driven culture where the best ideas win. PetLab Co offers a supportive and engaging work environment with various benefits.

Requirements

• 3-5 Years Direct Response Copywriting – Hands-on creation of high-performing short-form video ad scripts and presell advertorials for paid social in a fast-paced environment
• Consumer-Oriented – Strong empathy for consumers, deep understanding of psychology, and excellent research skills to identify those big-idea concepts that capture attention fast
• Data-Driven – Extremely comfortable flexing your analytical side, dissecting performance metrics, and iterating fast to improve conversions
• Systems-Oriented – Highly organized with repeatable processes that help you efficiently launch multiple concepts at once
• Exceptional Communication – Able to quickly synthesize info and articulate clear strategies, verbally and in writing, for your creative team
• Proven Success – Demonstrable, measurable success in scaling short-form direct response campaigns – whether for in-house brands or agency clients
• Direct Response Marketer – You know how to pinpoint an opportunity, devise a strategy, build a plan, and deliver success. You understand the interplay between problem, solution, and the unique mechanism that makes a product stand out
• Robust Test Architect – Capable of defining test parameters (audience, sample size, and creative variable) and executing them systematically until you find the winning formula
• Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with loads of new angles and campaigns to test
• Driven to Excellence – Possess a relentless inner drive to deliver excellence in every project, from concept to final cut

Responsibilities

• Create, refine, and iterate on new short-form video ad creatives and funnels
• Rigorously test short-form ads and optimize them based on data
• Analyze the results of each test, brainstorm new angles, and iterate until you find the winning formula
• Hook attention quickly and tell a gripping story in seconds
• Craft strategy and speak directly to target customers’ desires and pain points
• Collaborate with other creatives, share insights, and brainstorm fresh hypotheses
• Discover messaging that resonates powerfully with viewers

Benefits

• Generous Annual Leave - 28 days + public and bank holidays
• Bonus- based on performance and paid out April and October
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while traveling, or in the office!
• Company Equipment – Laptop issued to you so you're all set from day 1
• Get Your Read On – We love to promote and encourage personal & professional development so we couldn't be happier to buy books of your choice via amazon or pay for audible subscription
• Employee Assistance Programme
• Pension Scheme – contributions towards your pension scheme!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin every quarter
• Cycle2Work Scheme – Government initiative which offers a cost-effective way to buy new cycling equipment
• Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, Sodexo
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Environment – dogs are welcome!