Copywriter

Summary

Join our team as a remote Copywriter, working part-time (20 hours/week) within the United States time zone. You will craft compelling and engaging copy for Shopify landing pages, focusing on product value and conversion optimization. This role requires strong writing skills and an understanding of user experience. You will conduct A/B testing and collaborate with marketing and product teams. The ideal candidate possesses experience in persuasive sales copywriting, SEO, and CRO, along with a solid understanding of user behavior in e-commerce. A strong portfolio showcasing successful conversions is preferred.

Requirements

• Strong writing skills with experience crafting persuasive sales copy that speaks to diverse audiences and drives conversions
• Knowledge of SEO best practices to ensure copy is optimized for search engines
• Experience with conversion rate optimization (CRO) and familiarity with tools like Google Analytics, Optimizely, or similar platforms to track page performance and experiment with copy effectiveness
• Solid understanding of user behavior and best practices in e-commerce copywriting

Responsibilities

• Write clear, engaging, and persuasive copy for landing pages, emphasizing product value, benefits, and features to drive conversions
• Integrate copy seamlessly with visuals and CTAs to create pages optimized for both aesthetics and performance
• Conduct regular A/B tests on landing page copy to improve conversion rates and optimize messaging for maximum impact
• Ensure that all copy aligns with brand voice and resonates with target audiences
• Monitor landing page performance using tools like Google Analytics or Hotjar, providing recommendations for copy improvements
• Work closely with the marketing, product, and creative teams to align landing page copy with overall brand and campaign strategies

Preferred Qualifications

• Experience in e-commerce marketing or direct response marketing
• Strong portfolio of copy that has demonstrated successful conversions
• Previous experience in fast-paced e-commerce environments or startups