Copywriter

Summary

Join The School of Traditional Skills as a Copywriter and contribute your talents to crafting compelling content that promotes sustainable living and traditional skills. You will create engaging copy for various marketing materials, including ads, landing pages, and email campaigns. This role requires a proven track record in direct response copywriting, particularly email marketing, and a passion for our target audience. You will collaborate with the marketing team to develop high-converting sales funnels and ensure brand consistency. The successful candidate will be detail-oriented, a strong communicator, and comfortable working remotely. This position offers competitive compensation, health benefits, paid time off, and professional development opportunities.

Requirements

• 5+ years experience in direct response copywriting (email focus)
• Proven ability to write effective B2C copy for online education
• Strong research skills to understand target audience, their problems, and how our product provides solutions
• Demonstrated ability to connect with the target audience emotionally and intellectually
• Detail-oriented with ability to deliver high-quality work, sometimes under tight deadlines and high volume
• Excellent communication and collaboration skills to work productively and independently as part of a remote team

Responsibilities

• Provide writing support for the Director of Marketing and other projects as needed
• Produce engaging and transformative copy for our educational products, including digital ads, landing pages, email flows, sales pages, and our marketing website
• Become intimately familiar with our target audience to craft effective messaging that resonates with them and drives them to action
• Collaborate with the marketing team to develop high-converting sales funnels and messaging that adhere to our brand guidelines
• Manage multiple writing projects simultaneously, delivering high-quality work within tight deadlines
• Edit and proofread copy to ensure accuracy, consistency, and quality
• Work closely with the Director of Marketing and other team members to ensure copy is optimized for different channels and platforms
• Stay up-to-date with writing trends, tools, and technologies
• Provide writing support for the Director of Marketing and other projects as needed

Preferred Qualifications

Direct experience with homesteading and traditional skills

Benefits

• Health Benefits Package
• Competitive compensation, with annual reviews and merit increases
• 15 PTO Days paid vacation (Including the 1 week during Winter Break)
• Paid Holidays Holiday Calendar
• Company-sponsored Training and Development program
• Remote-First Opportunity