Copywriter

Summary

Join Virtuous, a company dedicated to helping nonprofits connect with donors through its software platform, as a seasoned Copywriter. You will craft compelling narratives that inspire action, shaping the brand voice across various channels. This role involves creating impactful copy for marketing campaigns, websites, and other materials, collaborating with cross-functional teams. You will optimize content for performance and contribute to demand generation. The position requires strong writing, editing, and storytelling skills, along with experience in SaaS or nonprofit sectors. Virtuous offers competitive pay, benefits, and a supportive work environment.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field
• Nonprofit experience or adjacent industry knowledge
• 5+ years of professional copywriting experience, ideally in SaaS, technology, or nonprofit sectors
• Exceptional writing, editing, and storytelling skills, with a knack for writing with clarity and emotional resonance
• Proven ability to tailor messaging for different audiences and formats (digital, print, video, etc.)
• Strong grasp of SEO principles and experience with keyword research
• Familiarity with content management systems (CMS), marketing automation platforms, and analytics tools
• Ability to juggle multiple projects while meeting deadlines
• Collaborative spirit and a willingness to contribute to a team-driven culture
• Passion for making a difference and working with mission-driven organizations

Responsibilities

• Develop and Maintain Brand Messaging: Establish and refine a clear, authentic, and inspiring brand voice that reflects Virtuous’ mission, values, and the needs of nonprofit audiences
• Craft Compelling Copy Across Channels: Write high-converting, audience-focused copy for websites, email campaigns, blogs, social media, case studies, eBooks, webinars, video scripts, and other marketing materials to engage nonprofit professionals and drive demand
• Drive Demand and Lead Nurture Campaigns: Create persuasive copy for marketing campaigns, including email sequences, paid ads, landing pages, ensuring prospects remain engaged and move seamlessly through the buyer’s journey
• Content for Events and Promotions: Develop promotional assets for webinars, conferences, and other events that contribute to pipeline growth and spark interest in Virtuous
• Optimize and Test for Performance: Continuously refine copy and perform A/B testing to improve conversion rates and maximize the impact of marketing assets
• Storytelling for Nonprofits: Help nonprofits see themselves as the hero of their story by crafting content that highlights their challenges, successes, and opportunities to grow generosity
• Collaborate Across Teams: Partner with marketing, sales, product, and customer success teams to align messaging and strategies with company objectives and audience needs
• Develop and Execute Content Strategies: Work with the marketing team to create and implement strategies that drive demand, increase engagement, and amplify brand awareness
• SEO and Content Optimization: Create and optimize SEO-friendly content to improve visibility, reach, and engagement across key channels
• Editing and Proofing: Ensure all content is polished, professional, and aligned with the Virtuous brand voice

Preferred Qualifications

Candidates willing to commute and work out of our downtown Phoenix, AZ office (3-day/week hybrid schedule) are preferred, though we are accepting resumes from candidates working remotely throughout the US

Benefits

• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
• Supportive time off including paid volunteer days and company holidays
• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
• We pride ourselves on Community and host exciting company outings and events