Senior Creative Conceptual Copywriter

Summary

Join The Marketing Practice as a senior creative conceptual copywriter and contribute to award-winning B2B campaigns for major tech clients. You will lead creative projects from concept to execution, build client relationships, and collaborate with a multidisciplinary team. Your responsibilities include crafting compelling copy for various B2B communications, simplifying complex information, and generating surprising and differentiating ideas. You will need 5+ years of experience in a copy-based creative role, a strong portfolio, and a collaborative spirit. The ideal candidate possesses a keen understanding of B2B marketing, an eye for detail, and the ability to simplify complex information. This remote UK-based role offers a generous benefits package.

Requirements

• 5+ years’ experience in a copy-based creative role (Agency experience preferred but not essential)
• A portfolio of work that shows your thinking and craft (which we will treat with discretion)
• An eye for detail—you set high standards for your copy and expect the same of others
• Experience of working in B2B marketing is great, but B2C works too
• A collaborative spirit and the confidence to own the room — with colleagues and clients alike
• The ability to simplify the complex and make it impactful
• Comfort switching between campaign thinking and day-to-day content — and doing both well
• A keen sense of how creativity shows up across different platforms — and what makes ideas stick

Responsibilities

• Lead creative projects from ideation to execution
• Hold client relationships from a creative standpoint—presenting work, leading conversations, and offering creative input
• Help the client and the teams they work with simplify (sometimes very) complex information
• Craft bold, original concepts—and deliver them across a range of B2B communications; from brand awareness campaigns to account-based marketing
• Own your ideas and advocate for them, with a willingness to flex as required
• Generate ideas that: Are surprising and differentiating while still being relevant for the target audience Express the client proposition Are easy to understand and simply expressed Work in a non-written format
• Write in a style that: Uses wit, intelligence and lateral thinking Takes complex business jargon and translates it into everyday language Is easy and enjoyable to read and structured in a way that makes it engaging Is appropriate to the audience, the medium and conforms to brand requirements Is accurate and checked for spelling, grammar and syntax
• You may occasionally be asked to support with proofreading the work of your copy peers

Preferred Qualifications

• You’re interested in technology, the role it plays in everyday life and you have an opinion on AI
• You appreciate the importance of processes and systems and will understand that sometimes we must bend the process to meet the needs of the work and our people
• You’ll see the bigger picture and want to use your talent to build with creativity, not just deliver on what’s in front of you
• You’re a team player and see collaboration as a superpower

Benefits

• Generous holiday allowance (Plentiful PTO)
• Shutdown between Christmas and New Year
• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being coaching or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks
• Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions