Binance is hiring a
Creative Design Lead in Singapore, United Arab Emirates

Summary

The job is for a Design Lead in the Binance global brand creative team. The role involves managing and delivering world-class creativity for Binance, contributing to the development of the Brand and creative strategy, and leading a multi-skilled team of designers, motion graphic artists, and creators.

Requirements

• Experienced Design professional with qualifications in graphic design, branding, and digital design
• Minimum of 7 years experience in managing a creative team of designers, creatives, content creators
• Experience of development, objective setting and performance management
• Experience of working within a global business
• Experience working within a design team for a fast-paced, high volume online business, delivering high quality creative assets
• Puts the brand and customer at the heart of the design development process
• Ability to control and manage to tight deadlines to ensure the timely delivery of daily, seasonal, and project works
• Establishment of best practice processes- review, evaluation and definition
• Fluent in Adobe Creative Suite apps (Photoshop, Illustrator, After Effects)
• Experience of the end-to-end design process from concept, UI, HTML and build
• Basic understanding and familiarity of HTML and digital web design tools (Figma)
• A creative thinker and idea generator with a strong creative eye
• A passion and understanding of branding and design
• Great team player with strong interpersonal skills and emotional intelligence
• Numerate
• Experience in managing third-party agencies to deliver results
• Solid project management skills with a positive influential personality
• Experience of working with task management tools: Microsoft Word, Excel, Google Doc’s, Asana, etc

Responsibilities

• Contribute to the development of the Brand and creative strategy for BINANCE Design
• Help bring the overall creative direction to life through working with designers, editors, and animators
• Oversee and manage day-to-day creative work, brand and product campaigns, global, local, external vendor collaborations, motion, partnerships
• Partner with other Business Units to lead briefs and projects from a creative point of view
• Ensure the timely delivery of creative design in-line with business goals and brand objectives
• Deliver compelling and differentiating 'on brand' creative for daily, weekly and seasonal brand, tactical and partnership campaigns
• Be accountable for the quality of design outputs, identifying opportunities for continuous improvement
• Support the acquisition and retention teams by ensuring the creation and delivery of effective and cost-efficient brand design campaigns
• Learn from the performance of campaigns to continually improve and innovate
• Devise, propose and deliver a plan for creative asset creation, including graphics and motion design
• Review and optimize all BINANCE creative on an ongoing basis
• Innovate and maintain up-to-date knowledge of crypto, competitor landscape, branding and design trends and art direction
• Work with the Creative Director, Creative Operations Lead and wider Global Marketing, Product Marketing and Social Media teams to define and control 'creative team' processes
• Deputise for the Global Creative Director and cascade management reporting to the creative team
• Work closely with Global and Local Marketing partners, ensuring a consistent and optimised approach to all activity
• Help report, control and monitor the Creative Design budget
• Collaborate with the Brand Design Lead to produce ‘best in class’ style-guides and requirements for branding, design, photography, motion, illustration
• Manage on a day-to-day basis the designers and freelance design resources
• Set performance objectives for the designers and perform performance reviews in line with business timelines
• Develop the designers, identifying development needs and training opportunities to ensure that the design team is operating optimally
• Build strong relationships with external suppliers
• Ensure appropriate freelance resources are available when required
• Control, manage, coach and motivate the Designers
• Implement the Global Creative Director succession plans
• Maintain and develop strong relationships with other teams and business functions to help facilitate the BINANCE vision

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging, and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote work, and work-life balance