Creative Lead

Summary

Join Instacart's award-winning creative team as a Creative Lead, Direct & Growth Marketing! You will lead a team, crafting high-performance creative initiatives to drive Instacart's growth. Responsibilities include developing data-driven creative strategies, overseeing the briefing process, leading creative execution across various media, and partnering with analytics teams. This remote role requires a Bachelor's degree, 10+ years of experience (3+ in creative leadership within performance marketing), strong leadership skills, and proficiency in AI tools. Instacart offers competitive compensation and benefits, including equity grants and a flexible work environment.

Requirements

• Bachelor’s degree
• 10+ years of job experience with 3+ years of creative leadership experience in performance marketing
• Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content
• Deep understanding of both online and offline marketing channels and their creative best practices
• Proficient in harnessing AI tools for content generation, performance analysis, and workflow optimization
• Analytical mindset with experience in data-informed creative strategy
• Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment
• Superior communication skills focused on empathy, transparency, and audience adaptability

Responsibilities

• Inspire and lead a creative team, cultivating a culture of collaboration and high performance
• Establish scalable processes for creating, testing, and optimizing performance marketing assets
• Formulate and execute data-driven creative strategies that align with brand values and drive growth
• Oversee the briefing process to ensure alignment with campaign objectives and brand messaging
• Lead and develop performance-focused creative across various media, ensuring resonance with target audiences
• Partner with analytics teams to define KPIs and assess creative impact
• Work with Brand Marketing, Integrated Communications, and Lifecycle teams for cohesive customer journey strategies
• Ensure brand integrity while adapting creative content for various channels and audiences
• Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs. A deep understanding and curiosity for generative AI creative optimizations is a must

Preferred Qualifications

Creative leadership experience in performance marketing in both in-house and agency roles

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants
• $167,000 — $185,000 CAD