GR0 is hiring a
Creative Producer

Summary

The job is for a Creative role in a digital marketing agency where the employee will create ads and brand collateral, collaborate with teams, manage UGC creators, and analyze creative tests. The preferred background is User-Generated Content and Direct Response marketing.

Requirements

UGC/Direct Response Experience. : Preferred background in User-Generated Content and Direct Response marketing

Responsibilities

• Utilizing data, research, and creative insights to formulate effective creative strategy
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Creative Directors, Editors, Designers and Clients to produce videos
• Writing scripts and copy for video and static image ads
• Selecting and briefing UGC creators to appear in client collateral. Managing UGC creator relationships and transactions
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Director, the client, and/or other key stakeholders
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Director, responsible for strategic monthly creative account planning for assigned clients
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem
• Champion the brand values of your clients . Understand ad product benefits, capabilities, and features that translate to creative recommendations and best practices for clients
• Prepare weekly updates for, attend, and participate in client sync meetings
• Responsible for onboarding new creative clients, managing their assets, facilitating asset delivery, feedback loops, etc

Preferred Qualifications

• Script Writing & Editor Briefs. : Assist with writing scripts and preparing editor briefs after concepts are approved by the primary Producer
• Client Concept Decks. : Help with creating and organizing Client Concept Decks, with experience in Google Slides being a plus
• UGC Creator Management. : Manage the hiring and communication with UGC creators