Creative Strategist

Summary

Join Warrior Willpower as a Creative Strategist and drive the creative vision and execution of high-performing ad campaigns, primarily focusing on video content for Meta platforms. This pivotal role involves crafting compelling, conversion-focused creatives, collaborating with designers and content creators, and optimizing ad performance. You will be responsible for conceptualizing and producing ad creatives, analyzing campaign performance, staying updated on platform trends, and ensuring visual cohesion with the brand's mission. The position requires a full-time commitment with flexible remote work options. Success in this role hinges on strong creative skills, excellent communication, and a data-driven approach to maximizing campaign results.

Requirements

• 3+ years of experience creating Meta Ads, with at least 1 year as a Media Buyer
• At least 2+ years of experience in creating Meta Ads for DTC brands
• Proven ability to craft compelling ad creatives that address customer pain points
• Familiarity with tools like Meta Ads Manager, Shopify, Slack, Trello, and Google Workspace
• Experience sourcing, managing, and negotiating with content creators
• Strong understanding of social media trends and audience insights
• Strong communication skills for effectively presenting test results and recommendations to the team
• A proactive attitude with a strong focus on delivering high-quality results
• Being able to work independently and as part of a cross-functional team
• Being able to handle multiple projects and deadlines simultaneously
• An excellent attention to detail and a commitment to producing high-quality work
• Strong problem-solving skills and a proactive approach to finding solutions
• Familiarity with working autonomously and managing your own time independently and effectively
• Must have a stable internet connection and a laptop or PC
• Excellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language)
• Being open to receiving feedback and constructive criticism and improving on it
• Must be able to consistently work full-time

Responsibilities

• Develop detailed briefs for content creators, including specifications for B-roll footage
• Design variations of Meta Ads tailored for weekly A/B and multivariate testing
• Prepare and ensure the quality of video ad variations aligned with brand goals
• Research content creators whose style and audience align with campaign objectives
• Communicate project scopes with potential content creators and oversee collaboration
• Provide feedback and ensure the quality of content delivered by creators
• Stay informed on emerging trends in Meta Ads and Reels to keep strategies fresh and effective
• Crafting narratives that align with the brand’s identity and resonate with the target audience
• Plan, manage, and optimize Meta Ads campaigns to achieve KPIs such as ROAS, CPA, and CTR
• Analyze campaign performance and make data-driven adjustments to maximize results
• Collaborate with team members to align creative and media-buying strategies

Benefits

• Flexible remote work, aligned with general office hours
• Fixed monthly salary, paid in USD