Performance Creative Strategist

Summary

Join Winona, a leading telemedicine company specializing in HRT for women in menopause, as a full-time remote Performance Creative Strategist. You will be instrumental in developing and executing high-performing paid media campaigns. This role involves close collaboration with designers and creative teams to craft impactful advertising strategies based on data-driven insights. You will conduct research to understand the target audience and optimize campaigns for maximum effectiveness. The ideal candidate possesses extensive experience in paid media, strong analytical skills, and a passion for women's health. Winona offers a remote work environment with flexible hours and a comprehensive benefits package.

Requirements

• 3+ years of proven experience in a creative or strategic role focused on paid media, preferably in healthcare, wellness, or lifestyle brands
• Expertise in crafting performance-driven ad strategies for platforms like Facebook, Instagram, Google Ads, and TikTok
• Strong analytical skills with a data-driven mindset to assess and optimize campaign performance
• Exceptional storytelling skills with a strong ability to connect emotionally with an audience through paid media
• Experience briefing and collaborating with creative teams and designers
• Strong project management skills and the ability to work collaboratively in a fast-paced environment
• A passion for women’s health and a commitment to destigmatizing menopause

Responsibilities

• Develop and Execute Creative Strategies
• Craft and implement creative strategies specifically tailored for paid media channels, including social media, search, and display
• Collaborate with cross-functional teams, including marketing, product, and design, to deliver cohesive and impactful advertising campaigns
• Partner with designers and creative teams to ideate, brief, and guide the development of performance-driven content, ensuring alignment with campaign goals
• Provide creative direction and feedback on all aspects of the creative process, from concept to execution
• Conduct research and gather insights to deeply understand the needs and preferences of women experiencing menopause
• Develop audience personas and identify key messaging that resonates with our target audience
• Optimize creative strategies based on performance data and A/B testing to continually improve campaign outcomes
• Monitor paid media performance metrics and provide actionable insights to refine creative strategies
• Stay up-to-date with industry trends, competitor activity, and emerging platforms to keep Winona’s paid media strategies fresh and innovative

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/ Dental/ Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings