CRM Copy Writer

Summary

Join Moniepoint, Africa's fastest-growing fintech, as a CRM Copywriter and craft compelling, conversion-driven messaging for email, SMS, in-app, push notifications, and lifecycle marketing campaigns. You will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. This role involves collaborating with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms. You will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.

Requirements

• 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing
• Growing portfolio showcasing email, SMS, and in-app messaging copy
• Proven ability to write engaging, conversion-driven copy for digital customer touchpoints
• Proficiency in CRM platforms
• Ability to balance creativity with core information to drive messaging effectiveness

Responsibilities

• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications
• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns
• Craft transactional and automated messages that enhance the user experience
• Tailor messaging for different customer personas and user segments
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting
• Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals
• Provide copy direction for visual assets in CRM campaigns

Preferred Qualifications

• Experience working in fintech, banking, or financial services will be considered a plus
• Familiarity with SEO best practices for email content is an advantage

Benefits

• Work with a fast-growing, innovative Company that reaches millions of customers
• Gain hands-on experience with a team of seasoned creative professionals
• Access to mentorship, training, and career growth opportunities
• Competitive compensation, benefits, and career growth opportunities
• Fully remote work culture and support for professional development