Executive Creative Director

Summary

Join Cleo, a fast-growing fintech unicorn, as their Executive Creative Director. This leadership role will oversee the Creative Studio, shaping the brand's future at scale. You will drive compelling brand development, lead and mentor a creative team, collaborate with other departments, and manage agency relationships. The ideal candidate possesses extensive creative leadership experience, a strong visual design background, and a proven ability to build and scale in-house creative functions. Cleo offers a competitive compensation package, flexible work arrangements, and various benefits, including health insurance, paid time off, and professional development opportunities.

Requirements

• 10+ years of creative leadership experience, including at least 3 years in a Creative Director role - a visual comms/art direction leaning CD role
• Experience building and scaling an in-house creative function (e.g., tech, AI, fintech, or innovative consumer product), including team structure, processes, and creative workflows
• Extensive experience working on campaigns for the the US consumer audience
• Proven ability to define and own brand direction for innovative, category-defining products
• Deep expertise in integrated brand campaigns across digital, social, film/video, CRM, OOH, and emerging platforms
• A big-idea thinker who can articulate and sell bold creative concepts to executive teams and external stakeholders
• Skilled at fostering cross-functional collaboration, partnering closely with leadership peers in Product, Analytics, and Commercial teams to align creative vision with broader business objectives
• A people-first leader who inspires, motivates, and mentors teams to deliver creative work that exceeds expectations
• You are a visionary creative leader with the experience, credibility, and confidence to set a bold brand direction , define our creative strategy, and drive high-impact storytelling at scale
• You thrive at the intersection of big ideas , impeccable craft , and strategic vision
• You should have an art direction or visual design/communications background
• While you are a master of your own craft, you are also able to provide feedback and oversight across work that is both visual and copy focused

Responsibilities

• Drive the development of compelling brand, design, and content that elevates our value proposition and positions Cleo as the World’s First AI Financial Assistant
• Develop a best-in-class comprehensive brand and creative vision and strategy that aligns with business goals and drives brand awareness in market
• Finalize and maintain a strong new brand identity across all marketing channels, ensuring consistency in messaging and design
• Lead, mentor, develop and grow a talented team of visual creatives, writers and other creatives to foster a culture of creativity and collaboration
• Collaborate with product and UX teams to ensure all design and creative elements create an optimal experience across our platforms
• Work closely with our marketing analysts to assess the impact of creative campaigns, leveraging data and analytics to maximize impact. This includes near-term growth marketing initiatives as well as longer term brand and integrated marketing plans
• Develop innovative and creative marketing plans for various product launches, through strategic thinking and deep understanding of a complex business and various consumer needs
• Manage relationships with external agencies, fostering collaboration and excellence across both high-budget and nimble, fast-turn projects

Preferred Qualifications

Candidates must be located in Eastern or Central time zones

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• This role is BM6 Level and we can pay $200-250,000 p.a. depending on experience
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill