CRM Marketing Specialist

Summary

Join Experian, a world-leading information services company, as a CRM Marketing Specialist/Strategist. You will build and manage email marketing campaigns focused on increasing awareness, engagement, and acquisition. Collaborate with other CRM Program Managers to develop and execute email marketing strategies. Optimize campaign performance using A/B testing and data-driven insights. Monitor and report on campaign performance, providing insights to improve future campaigns. Work with product and consumer insights teams to align email campaigns with broader marketing strategies. This permanent, home-based role in Costa Rica offers career growth opportunities in email marketing strategy and execution.

Requirements

• 3 or more years of experience in email marketing or CRM
• Experience within financial services or a subscription-based business environment
• Bachelor's degree in marketing, business, communications, or a related field
• Experience providing email marketing programs at the enterprise level
• Ability to understand campaign performance metrics and translate data into applicable insights

Responsibilities

• Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages, engagement with new offers and encourage conversion ensuring all customers are engaged throughout their lifecycle
• Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the email marketing strategy, including content, messaging, re-engagement efforts, and loyalty-building communications that improve the customer's journey
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other important engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact
• Campaign Reporting: Monitor, and report on the performance of email campaigns, providing applicable insights to improve future campaigns. Work with dashboards created by the analytics team to interpret important metrics, with a focus on improving engagement and extending customer relationships
• Collaboration: Work with product and consumer insights teams to ensure email campaigns align with customer journey milestones, product launches, main retention goals, and ongoing programs
• Ensure onboarding and engagement programs integrate with broader marketing strategies
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs

Benefits

• Medical, life and dental insurance
• Asociacion Solidarista
• International Share Save Plan
• Flex Work/Work from home
• Paid time off
• Annual Performance Bonus
• Education Reimbursement
• Family Bonding
• Bereavement Leave
• Referral Program