Growth Marketing Specialist

Summary

Join Civis Analytics as a Growth Marketing Specialist to drive customer acquisition and top-of-funnel growth. You will create, execute, and optimize marketing campaigns across multiple channels, focusing on building awareness, generating leads, and accelerating platform adoption. This role requires a data-driven mindset and experience in B2B SaaS marketing. You will manage SEO, utilize AI-powered marketing tools, and analyze campaign effectiveness. A 6-month, full-time contract with benefits is offered. The ideal candidate is a hands-on marketer comfortable working independently in a fast-paced environment.

Requirements

• 3+ years of experience in growth, digital, or demand generation marketing roles, particularly within B2B SaaS environments
• Ability to design, run, and optimize campaigns based on robust measurement
• Ability to create and optimize content across the buyer journey that drives acquisition and conversion
• Experience managing overall site SEO
• Familiarity with marketing automation platforms (Pardot, HubSpot), CRM tools (Salesforce), and website management systems (Webflow)
• Has successfully used AI in growth marketing

Responsibilities

• Lead the development and execution of growth marketing campaigns aligned with our 2025 product launches and strategic initiatives
• Build multichannel campaigns across digital, email, paid digital, webinars, and events
• Test and optimize creative, messaging, and targeting to maximize performance
• Own and execute our SEO strategy—optimizing site layout, structure, and performance to increase qualified inbound traffic and drive lead generation
• Analyze campaign effectiveness and growth KPIs
• Report on lead generation, channel performance, and pipeline contribution to ensure data-driven decision making
• Evaluate, select, and effectively utilize AI-powered marketing tools (e.g., for content creation, analytics, automation) to enhance campaign performance and team efficiency

Preferred Qualifications

• Experience managing paid campaigns across search, social, and display
• Ability to create and test hypotheses that improve lead capture and sales conversion
• Experience with Webflow, Pardot, Salesforce, Google Analytics
• Knowledge of the needs and challenges faced by data science and analytics practitioners
• Business software writing and distribution on digital platforms

Benefits

A 6-month, full-time contract with benefits fits your current goals and availability