CRM Specialist

Summary

Join B2Spin, a company dedicated to delivering top-tier Free-to-Play Social Casino and gaming experiences, as a CRM Specialist. You will play a key role in developing and optimizing CRM activities for the US and other markets. This varied position involves implementing customer promotions to enhance user experience and commercial KPIs, managing automated flows, and creating multi-channel campaigns. You will also be responsible for building marketing materials and conducting post-campaign reporting and analysis. The ideal candidate will have at least one year of experience in a similar role, a bachelor's degree or equivalent experience, and excellent communication skills. B2Spin offers a competitive salary, flexible remote work options, training and development opportunities, and international collaboration.

Requirements

• Minimum of 1+ years' experience in a similar role
• Bachelor's degree in any course or at least 2 years in college
• Excellent communication and presentation skills, excellent written and spoken English is a must
• Familiarity with Bloomreach and/or other CRM platforms
• Ability to multi-task, prioritize, and manage time effectively without micro-management

Responsibilities

• Own the creation, execution and reporting of multi-channel campaigns across our CRM tools
• Build html emails, push notifications, app messages, social media posts, automated email flows, promotional pages and purchase offers
• Own the coordination of the production of marketing materials (copy and image assets) for our CRM campaigns and take accountability of delivering CRM campaign setups adhering to quality and timelines set by the business
• Conduct post campaign reporting, proactively suggest and implement improvements
• Work with several data streams for segmentation
• Execute A/B testing across several campaigns
• Define target audiences and campaigns via our CRM and marketing tools

Preferred Qualifications

Ideally experience with USA market or Gaming/eCommerce background

Benefits

• Competitive salary
• Flexibility and remote work
• Training and development
• International collaboration with our teams based around the world
• Fast growing business where the sky's the limit for your career