Data Analyst, Content Strategy & Analytics

Summary

Join Hydrow's data team as a Data Analyst specializing in content and product analytics. This crucial role involves understanding customer engagement with the on-rower experience, conducting in-depth analyses to drive product and content roadmaps, and providing data-driven insights. You will work closely with stakeholders to synthesize analyses into compelling narratives that inform decisions. The position reports to the Senior Manager of Analytics and collaborates with a team of three other analysts. Responsibilities include establishing a framework for evaluating content success, tracking KPIs, creating insightful reports, and assisting with ad hoc analyses. The ideal candidate possesses strong analytical skills, experience with data visualization tools, and excellent communication abilities.

Requirements

• You’re experienced in content analytics and are comfortable working with ambiguous data
• You have 3+ years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment
• You have deep knowledge of data platforms and analytics tools, including BI Expertise (Domo/Tableau), SQL, Python, and Excel
• You are comfortable and familiar with collecting and analyzing internal and external data
• With a data driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement
• You are confident in creating and presenting solutions to your cross functional partners and leaders
• You have at least a basic understanding of statistical testing and experimentation
• You work hard and work well with other departments and teams
• You listen to feedback and listen to your team and co-workers needs and expectations
• You ensure the teams you work with know where projects stand
• You have a strong ability to prioritize projects with minimal supervision

Responsibilities

• Support data roadmap goals by establishing a framework in how we evaluate success from a content perspective. This includes developing metrics and establishing historical benchmarks related to member engagement and consumption habits
• Track and report KPIs across key parts of the content and experience engine, creating insights from various sources like workout data, social media posts and product analytics. This role will identify reporting gaps and potential growth opportunities through analyses
• Help facilitate weekly recaps of core company KPIs; be able to pinpoint where relevant data trends impact core KPIs
• Ensure all experience team members can adequately track and gain insights into their channel’s performance through detailed dashboard visualizations
• Assist on ad hoc analysis to better understand efficiencies of content delivery and how we communicate to our core consumers, etc. Bonus points if you have statistical expertise with analyses like regressions
• Work on the development of the technology roadmap to capture, manage, and leverage customer/consumer data to improve marketing and personalization initiatives

Preferred Qualifications

While most of the data you’ll be analyzing is created by us, bonus points for any expertise in the following: Amplitude Analytics, Google Analytics, HotJar, Meta Business Manager

Benefits

• Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
• Unlimited PTO Policy
• $150/week Reimbursable for Childcare
• 401k
• Free Membership to the Hydrow App and access to a free Hydrow