Data Analyst, CRM Analytics

Summary

Join Experian Consumer Services as a Data Analyst II and contribute to a team focused on user behavior reporting and performance analysis. You will extract data, build dashboards, analyze CRM marketing campaigns, and identify trends to improve customer engagement. This role requires strong SQL skills, experience with BI tools, and a background in analytics. You will collaborate with various teams and present findings to influence business decisions. The position offers a fully remote work opportunity and a comprehensive benefits package.

Requirements

• 3+ years in analytics/statistics in an internet environment
• Proficient in SQL and relational database theory
• Experience with BI tools (Tableau, Alteryx, AWS Airflow) and real-time dashboards
• Analytical skills to combine data into applicable insights
• Knowledge of data sets, warehouses, mining, and analysis techniques
• Identify trends and anomalies in online behaviors
• Interaction at all organizational levels
• Bachelor's degree in Mathematics, Statistics, Economics, or related field

Responsibilities

• Extract data from the data warehouse to find insights into online behaviors and identify engagement opportunities
• Maintain Tableau dashboards
• Analyze member activity, correlating it with retention and revenue for applicable insights
• Conduct ongoing analyses of CRM marketing projects and provide performance analytics to partners
• Identify and analyze trends, patterns, and relationships in data to improve product engagement
• Use analytical tools to understand customer behavior and improve the customer experience
• Work with BI and Engineering to resolve data issues
• Deliver quick dashboard turnarounds, identify trends/issues, and make business recommendations
• Collaborate with teams to develop a data infrastructure
• Present analytical results to partners to influence decisions

Preferred Qualifications

• Familiarity with Salesforce Marketing Cloud and Unica
• Understanding of multivariate A/B testing and Measurement management
• Web analytics tools (e.g., Adobe Analytics, Google Analytics Premium)
• Advanced Excel (can perform complex functions) and consolidate insight in PowerPoint

Benefits

• Medical, life and dental insurance
• Asociacion Solidarista
• International Share Save Plan
• Flex Work/Work from home
• Paid time off
• Annual Performance Bonus
• Education Reimbursement
• Family Bonding
• Bereavement Leave
• Referral Program