Data Analyst II

Summary

Join Modea as a Data Analyst II and contribute to delivering impactful data analytics solutions for leading healthcare organizations. You will leverage your expertise in product and web analytics using tools like Heap, Adobe CJA, and GA4, working collaboratively with a cross-functional team. This role involves implementing and maintaining tracking on healthcare websites and mobile apps, analyzing data to identify user behavior patterns, and presenting findings to clients. You will build strong client relationships, translating analytics insights into actionable strategies. The position requires proficiency in various analytics tools and SQL, along with excellent communication skills. Modea offers a flexible work environment with options for both remote and in-office work.

Requirements

• 2 years of experience with digital analytics or related analytical fields
• Proficient in data analysis, including data cleaning, transformation, and interpretation
• Must be an experienced and polished oral and written communicator
• Bachelor's Degree or equivalent work experience

Responsibilities

• Set up, configure, and maintain tracking on healthcare websites and mobile apps to capture critical data points across user journeys
• Work with engineering teams to implement and test tags and scripts using tools like Freshpaint or Tealium, ensuring accurate and HIPAA-compliant data collection
• Design and maintain tracking plans, including event naming conventions and data taxonomies
• Analyze web and product analytics data to identify user behavior patterns, conversion trends, and opportunities for optimization in both digital and product experiences
• Develop insights, dashboards, and regular reports using platforms like GA4, Heap, and Adobe CJA, ensuring clarity and relevance for healthcare stakeholders
• Utilize SQL to query, clean, and transform large datasets, enabling detailed analyses that drive client decision-making
• Build strong client relationships by acting as a trusted advisor, capable of translating analytics insights into actionable business strategies
• Present findings and recommendations clearly and conversationally, adapting to client needs and anticipating potential questions or concerns
• Educate clients on best practices for analytics tracking, data interpretation, and the strategic use of analytics for business growth
• Stay updated on industry trends in healthcare analytics, compliance, and data privacy to provide forward-thinking guidance

Preferred Qualifications

• Proficiency in analytics tools such as Heap, GA4, Adobe CJA, and tag management platforms like Freshpaint or Tealium
• Data visualization skills using tools such as Looker Studio, Tableau, and PowerBI
• Strong SQL skills with a proven ability to write complex queries, optimize database performance, and manipulate datasets
• Experience with R and/or Python
• Hands-on experience with website and mobile app tracking, including knowledge of tagging, event tracking, and customer journey mapping
• Experience in healthcare analytics, including familiarity with HIPAA compliance and the unique challenges of healthcare data
• Experience in a consulting environment, working cross-functionally with project managers, developers, and other stakeholders
• Excellent communication and interpersonal skills, with the ability to simplify complex concepts and data points for diverse audiences
• Demonstrated ability to work consultatively with clients, building trust through effective listening, strategic thinking, and actionable advice
• Project management skills to ensure timely and accurate delivery of client analytics projects, with attention to both detail and broader project goals

Benefits

• Flexible working environment that best meets the needs of our team and work responsibilities
• Ability to work either from home or in the office