Data Analyst II

Summary

Join Underdog, the fastest-growing sports gaming company, as a Data Analyst II, Marketing! You'll be part of the Growth/UA analytics team, supporting our integrated media strategy across digital and offline channels. This role involves developing comprehensive reporting metrics, analyzing acquisition funnels, creating dashboards, identifying correlations between media initiatives, and collaborating with marketing teams. You will need 3+ years of experience in marketing analytics, strong SQL skills, and experience with data visualization tools. We offer a competitive salary, unlimited PTO, parental leave, a home office allowance, and comprehensive benefits.

Requirements

• 3+ years of experience in marketing analytics across digital and/or traditional media channels
• Strong SQL skills with the ability to query complex datasets and join multiple data sources
• Experience with dashboard creation and data visualization tools
• Familiarity with mobile marketing measurement platforms (AppsFlyer, Adjust, Branch, or similar DMPs)
• Knowledge of offline media measurement tools and methodologies (iSpot, Nielsen, Kantar, or similar)
• Understanding of key marketing metrics including CAC, LTV, ROAS, and multi-touch attribution models
• Experience analyzing user acquisition campaigns across multiple channels, including the ability to identify halo effects from offline to online
• Ability to work with time-series data to identify correlations between offline media flights and digital performance
• Strong problem-solving skills with the ability to translate data insights into actionable recommendations
• Excellent communication skills to present findings to both technical and non-technical stakeholders

Responsibilities

• Develop and maintain comprehensive reporting metrics to track performance across the full marketing mix including digital campaigns, TV, radio, OOH, and print media
• Analyze acquisition funnels, user journey flows, and retention patterns to optimize CAC while balancing long-term customer value and payback targets
• Create and maintain dashboards and visualizations that provide a unified view of marketing performance across all channels
• Identify correlations between offline media initiatives and digital engagement/conversion metrics
• Collaborate with marketing teams to provide strategic recommendations for cross-channel campaign optimization and budget allocation
• Support the development of attribution models that account for both digital and offline touchpoints

Preferred Qualifications

• Experience in the sports betting, gaming, or fantasy sports industries
• Knowledge of A/B testing methodologies and statistical significance
• Experience with Python, R, or other programming languages for data analysis
• Familiarity interpreting the outputs of marketing mix modeling (MMM) or other advanced media measurement techniques
• Background in geo-testing methodologies for media incrementally measurement
• Experience working with cross-channel attribution solutions
• Understanding of TV advertising metrics and measurement challenges
• Background in cohort analysis and customer segmentation
• Strong interest in sports

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents