Data Director

Summary

Join RAPP Berlin as their Data Director and assume a strategic leadership role overseeing the tactical execution of marketing science capabilities and deliverables for clients. Lead the generation of insights to support strategic planning across various marketing channels. You will manage cross-discipline collaboration and support alignment with agency partners and clients. The ideal candidate is a strategic thinker, leader, and communicator with a strong drive for data-driven insights. This role requires a balance of team leadership and management responsibilities. RAPP offers a collaborative culture, flexible working time, 30 vacation days, and a customizable benefits package.

Requirements

• 7+ years of analytics, technology, or data science experience, with a minimum of 3 years in an advertising, marketing, analytics, or digital media company supporting multiple clients simultaneously
• Experience managing team members, facilitating talent retention, providing growth and mentoring opportunities, articulating actionable goals, and resolving people issues
• Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing
• Strong working understanding of technical marketing science skills and subject matter to ensure you can support and guide your team
• Experience writing SQL to query, load, transform, and retrieve data from various databases
• Experience with scripting and other languages such as Python, R, JavaScript, etc
• Familiarity with machine learning and artificial intelligence, including (but not limited to) Profile-based, behavioral, LTV, and other customer segmentation frameworks
• Knowledge of Propensity, Look-Alike, Loyalty, Response, Net Lift, Journey Pathing, Recommender, and other customer-focused models
• Understanding of Media mix and marketing attribution models
• Knowledge of Leads, sales and other KPI time series predictive models
• Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-directed learning to stay current on techniques, vendors, and the broader marketing landscape
• Ability to produce client-ready written documents and presentation decks, along with strong public speaking skills to facilitate positive in-person client meetings and agency meetings
• Strong management, interpersonal and communication skills; upbeat and confident presence to inspire team growth, encourage talent retention and motivate service excellence

Responsibilities

• Serve as the day-to-day RAPP analytics lead for client accounts, demonstrating familiarity with data science and tracking/tagging/taxonomy capabilities
• Drive insight analysis of campaign results to optimize CRM, paid media, site/web, and omni-channel performance marketing campaigns across key optimization levers
• Lead the development of measurement plans and frameworks to ensure proper KPI mapping, data collection, test and learn plans, ROI, and targeting to produce data-driven insights from campaigns and programs
• Collaborate with Strategy, Experience Planning, Account, Client Services, and Creative discipline teams to produce actionable insights on customer behavior based on campaign results and analysis
• Define requirements and produce campaign reports and analytics across CRM, paid media, and site/web programs
• Work with the data science team to develop predictive analytics solutions using the latest applications of machine learning and AI
• Codify best practices, create case studies, share methodologies, and define new standards in collaboration with colleagues at sister agencies
• Participate in new business pitches, including team leadership, content creation, and in-room presentations
• Oversee employee development plans, provide feedback, performance reviews, coaching, and training for direct reports

Benefits

• A great team and a collaborative culture
• Central and beautiful workplace in Berlin, with hybrid and remote opportunities
• Flexible working time
• 30 vacation days
• Customize your ideal benefits package using our Benefitsy portal, offering access to a diverse selection of options like Urban sports, Spotify, REWE, Sixt, IKEA, and many more
• First-class learning and development opportunities through access to LinkedIn Learning catalogue, that includes 20,000+ diverse courses
• 20% employer contribution to our pension scheme