ModSquad is hiring a
Demand Generation Content Writer

Summary

The job is for a Content Marketing Specialist at ModSquad. The role involves creating content to attract visitors, generate leads, and increase revenue. The employee will work closely with various teams such as demand generation, product marketing, sales, and product teams.

Requirements

• 3-5 years of proven Experience as a copywriter or related role
• Bachelor’s degree or equivalent world experience marketing
• Demonstrable knowledge of online content strategy and creation
• 3-5 years experience with eCommerce, web experience, and marketing automation
• Excellent writing, editing, proofreading and research skills
• Excellent time-management and organizational skills
• Highly familiar with digital customer experiences and the buyer’s journey

Responsibilities

• Develop a content program and roadmap that ensnares demand
• Host regular content brainstorms to distill months’ worth of content
• Craft content that enlightens, informs, and solves the arcane mysteries of our buyers
• Conduct research and interviews to return with valuable treasures and real industry insights!
• Tailor and morph content across channels including the web, LinkedIn, email, and beyond
• Weave SEO spells to amplify content visibility and summon organic traffic
• Peer into the metrics crystal ball to gauge content’s ROI and tweak the spells for maximum potency
• Write clear, fresh and attractive copy with a distinct voice (articles, ebooks, case studies, emails, newsletters, pillar pages and interactive content)
• Execute copy projects from ideation to implementation