Remote Deputy Director, Marketing

Summary

The Deputy Director, Marketing - Light Duty and Innovative Mobility will shape and implement CALSTART's marketing strategies, promote innovative mobility solutions, enhance member engagement, manage branding, collaborate with partners, lead a team, and have a minimum of 7-10 years of experience in marketing and communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred)
• Minimum of 7-10 years of experience in marketing and communications, with a focus on the transportation or environmental sector

Responsibilities

• Develop and execute comprehensive marketing and communication strategies aligned with CALSTART’s mission and goals
• Lead initiatives to promote innovative mobility solutions and light-duty zero-emission vehicles
• Oversee the creation and dissemination of impactful marketing content and collateral
• Enhance member engagement through targeted communication strategies
• Develop and manage member service programs that deliver value and foster strong relationships
• Implement feedback mechanisms to continuously improve member services
• Ensure consistent messaging and branding across all marketing and communication channels
• Strengthen CALSTART’s brand identity and market presence
• Oversee the organization’s social media presence, website content, and digital marketing efforts
• Collaborate with internal teams, industry partners, and stakeholders to advance marketing initiatives
• Establish and maintain relationships with media, influencers, and other key audiences
• Represent CALSTART at industry events, conferences, and meetings
• Supervise and mentor marketing and communications staff, fostering a collaborative and high-performing team environment
• Manage external agencies and consultants as needed
• Oversee budget planning and resource allocation for the marketing and communications department

Preferred Qualifications

• Passion for sustainability and clean transportation solutions
• Master’s degree
• Experience developing and executing campaigns across a many time zones and languages
• Experience with customer segmentation, profiling and targeting
• Mailchimp and/or Salesforce experience

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• Paid sick time
• Paid family leave