Digital Campaigns Manager/Senior Manager

Summary

Join our team as an Email and SMS Manager, reporting to the Digital Campaigns Director. You will be responsible for creating engaging email, SMS, and landing page content to drive supporter action and build a more just democracy. This role requires at least 4 years of experience in online content creation and strategy for a political/advocacy nonprofit or campaign, with a focus on email and SMS. You will collaborate with colleagues, develop campaign plans, monitor key metrics, and contribute to team development. The salary range is $66,650-$93,000 (Manager) or $77,900-$108,150 (Senior Manager). We are looking to fill this position as soon as possible.

Requirements

• Able to draft persuasive mobilization and fundraising content quickly and effectively with little guidance
• Experience building messages in email CRM platforms like ActionKit, BSD or NGP and SMS platforms like Mobile Commons
• Understanding of email results and best practices and comfort with statistical evaluation of results
• Good attention to detail and solid proofreading skills
• Commitment to learning and personal growth, and to putting principles of Diversity, Equity and Inclusion into action in the workplace
• Comfort with quickly changing priorities: our work is responsive to the news environment and plans often shift on short notice
• 4 or more years of online content creation and strategy experience for a nonprofit or campaign with a particular focus on email and SMS

Responsibilities

• Draft compelling email, SMS, and landing page content that educates supporters about issues and priorities, and motivates them to take further action
• Stage content in our email (ActionKit) and SMS (Mobile Commons) CRMs
• Facilitate the quality assurance process
• Serve as the Email and SMS lead in rapid response moments (including weekends and after-hours), drafting and staging content in collaboration with senior staff
• Set up calls to action and mConnects and create opt-in pathways for our SMS program as needed
• Draft and set up campaign pages to drive calls and emails to Congress
• Draft 2-3 full-list, longform emails and 1-2 targeted or full-list SMS per week
• Be the main owner of our weekly newsletter which is sent on Monday evenings
• Collaborate with colleagues to develop a monthly email and SMS calendar that balances activism, mobilization, fundraising and organizing priorities
• Coordinate across the policy, political, and organizing teams to identify opportunities for list-focused digital campaigns
• Propose goals, tactics, and timelines on short- and mid-term campaign plans, including recommended strategies on email and SMS
• Compile and monitor key email and SMS metrics, including engagement rates, to assist the communications team in improving Indivisible’s digital campaigns
• Support the long-term development of the department by providing broad recommendations on trainings, knowledge sharing, skills development, teambuilding and other opportunities
• Provide ad-hoc coaching to new and junior staff, and help train them on our digital platforms and tools as part of their onboarding process

Preferred Qualifications

• Experience working on and fluency discussing democracy issues, racial justice and economic justice, and/or understanding of federal policies around these issues
• Thorough knowledge of the electoral and legislative processes, procedures, and organization of the House and Senate
• Email deliverability knowledge or expertise
• Some graphic design experience
• Experiencing managing and mentoring junior level staff

Benefits

• $66,650 - $93,000 a year
• $77,900-$108,150 a year