Central California Alliance for Health is hiring a
Digital Content Automation Specialist

Summary

Join the Alliance as the Digital Content Automation Specialist in the Marketing and Communications Department. Develops, coordinates, and executes targeted digital communications to all Alliance audiences. Works with internal stakeholders and vendors to facilitate digital communications. Performs testing, analyzes the results of digital communications campaigns, and makes recommendations for improvement.

Requirements

• Has a passion for building digital communications campaigns in automation platforms for different audiences
• Is skilled at automating and executing text message campaigns for mass communication
• Has an understanding of basic programming logic and can set up automation workflows
• Is experienced with data integrations
• Has a solid understanding of digital communications best practices, specifically email marketing and CRM solutions
• Is skilled at collaborating with individual stakeholders and cross-functional teams
• Has experience with compliance and understanding regulations; healthcare is a plus
• Knowledge of: Digital communications strategies, tools, and automation platforms, including best practices
• Industry best practices and standards related to email marketing and working with CRM solutions
• Basic programming concepts, such as variables, conditions, and operators
• Principles and practices of database segmentation
• Performance-based measurement, outcomes, and metrics
• Basic research, analysis, and reporting methods
• Ability to: Identify issues, conduct research, gather and interpret information and data, identify issues of concern, make logical recommendations for action, and escalate issues to management as appropriate
• Analyze and evaluate campaign performance metrics and make data-backed recommendations for improvement
• Develop and execute digital communications, including setting up automations within various platforms
• Segment lists within an automation platform to create targeted text messages and emails
• Understand data privacy regulations and best practices related to digital communication initiatives and escalate issues to management
• Prioritize tasks in order to meet deadlines and respond to changing priorities

Responsibilities

• Develops, coordinates, and executes targeted digital communications to all Alliance audiences
• Works with internal stakeholders and vendors to facilitate digital communications
• Performs testing, analyzes the results of digital communications campaigns, and makes recommendations for improvement
• Leverages the Alliance’s customer relationship management (CRM) platform to enhance communication and marketing efforts in support of organizational strategic initiatives

Benefits

• Medical, Dental and Vision Plans
• Ample Paid Time Off
• 12 Paid Holidays per year
• 401(a) Retirement Plan
• 457 Deferred Compensation Plan
• Robust Health and Wellness Program
• Onsite EV Charging Stations