Digital Content Strategist

Summary

Join our client, a mission-driven organization, as their new Digital Content Strategist. You will be responsible for developing engaging digital content for social media and marketing campaigns, focusing on LinkedIn. This role requires strategic content planning, development, and optimization, translating brand objectives into compelling content. You will create video and static content, manage content calendars, and analyze performance metrics. The position is fully remote with a 9 AM - 5 PM EST schedule. If you are a strategic and creative individual with excellent storytelling abilities and data-driven content experience, apply now.

Requirements

• 2+ years of experience in content marketing, content strategy, video editing, or social media content creation
• Proven experience developing content strategies and editorial calendars for brands
• Demonstrated success with LinkedIn content creation and optimization
• Proficiency in Adobe Premiere for video editing and Canva, Figma, or similar for social media graphics
• Experience using AI tools to enhance and optimize content for engagement and performance
• Experience tracking and analyzing content performance metrics
• Strategic thinking with the ability to translate brand objectives into effective content plans
• Strong visual storytelling and composition skills for both video and graphic content
• Ability to create engaging and optimized digital content for social media and marketing purposes
• Proficiency with LinkedIn content best practices and platform algorithms
• Data analysis skills to track and interpret content performance metrics
• Excellent written and verbal English communication skills for collaboration and content accuracy
• Research skills to identify industry trends and audience insights

Responsibilities

• Content Strategy Development : Create comprehensive content strategies and calendars aligned with brand objectives and target audience needs
• Video Editing : Edit and enhance raw assets into high-quality video content for various formats, including reels, long-form videos, and shorts
• Graphic Design : Create static images and social media graphics using tools like Canva or Figma to support brand messaging
• Template & Asset Library Development : Build creative templates and develop a library of reusable assets for streamlined content production
• Storytelling & Visual Composition : Craft compelling narratives through engaging visuals that align with the brand's mission and tone
• Content Optimization : Adapt both video and static content for different digital platforms and optimize using AI tools, ensuring maximum engagement and performance
• Social Media Content Creation : Develop branded content for social platforms, with a specialized focus on the LinkedIn ecosystem and content strategies
• Performance Tracking : Monitor and analyze content performance metrics, providing insights and recommendations for optimization
• Paid Advertising Support : Assist in developing creative assets for paid advertising campaigns across various platforms
• Research & Trend Analysis : Stay updated on industry trends and best practices to inform content strategy
• Internal Collaboration : Work closely with the marketing team to align content with broader campaign strategies and business objectives

Preferred Qualifications

• A bachelor's degree in marketing, communications, or a related field is preferred
• Content Marketing certification from HubSpot, Content Marketing Institute, or a similar organization is strongly preferred

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST