Lead Content Strategist

Summary

Join Advantage | The Authority Company as a Lead Content Strategist to guide a high-performing editorial team and enhance content quality across various platforms. Manage four direct reports, including the Content Operations Manager, Managing Editor, Lead Writer, and Content Writer, and act as a key liaison between internal teams and external stakeholders. This client-facing role demands strong leadership, collaboration, and communication skills. You will be actively involved in content development and expected to write regularly, setting the standard for excellence. The ideal candidate is a collaborative, detail-oriented editor who thrives in a fast-paced environment and is comfortable with complex technical subjects. Success requires a strategic mindset, a passion for storytelling, and the ability to integrate AI tools into content creation while maintaining brand integrity. This position offers a hybrid work model with opportunities for remote work.

Requirements

• 7+ years of experience conceptualizing, managing, and producing content that establishes thought leadership and delivers measurable results
• 5+ years of experience in agency, corporate, academic, or journalism settings
• 5+ years of experience leading a cross-functional content team
• Extensive experience in customer-focused marketing copywriting and storytelling across a range of digital formats
• Proven expertise in writing and editing marketing content across industries and channels
• Skilled in writing for multiple mediums, including website copy, advertising, email campaigns, whitepapers, long-form blogs, and articles
• Demonstrated ability to lead content strategy and collaborate with subject matter experts, account managers, and internal stakeholders
• Hands-on experience applying SEO best practices to content planning and production
• Familiarity with AI writing tools to support content creation while maintaining originality and brand alignment
• Strong research and writing abilities across a wide range of complex topics
• Working knowledge of standard style guides, such as the AP Stylebook and Chicago Manual of Style

Responsibilities

• Leads the development and execution of content strategies across multiple projects, topics, and brand voices
• Produces high-quality content that captures each client’s tone, message, and differentiators across formats including whitepapers, blogs, articles, social/short-form content, website copy, assessments, and email campaigns
• Demonstrates measurable impact on brand visibility and reputation management
• Applies strategic guidance to clients on video and audio as a key component in winning content strategies
• Applies SEO best practices across all digital content, with a strong understanding of how SEO influences search performance and audience engagement
• Stays current on industry trends in content, SEO, and AI—and applies relevant insights to client work
• Educates and nurtures audiences through compelling, informative copywriting
• Creates content tailored to the nuances and requirements of a variety of digital platforms
• Makes thoughtful trade-offs between SEO, AI, and brand messaging without compromising clarity, brand reputation, or strategic goals
• Contributes to increased customer loyalty and retention through effective content tied to client deliverables
• Tracks, analyzes, and reports on content performance to demonstrate ROI for clients
• Develops and refines internal content processes and SOPs for team-wide efficiency
• Collaborates cross-functionally with Authority Advisors, Strategists, Digital Media Specialists, Web Developers, and others to ensure accurate, on-time delivery of client work

Preferred Qualifications

• Successful track record of working collaboratively on content teams, with strong expertise in planning, strategy, writing, editing, QA, and project management
• Demonstrated ability to create engaging, results-driven content across platforms, leveraging SEO and AI tools to refine strategy and execution
• Skilled in tracking content performance and reporting ROI to guide ongoing improvements
• Experience working with high-level clientele, with the ability to adapt messaging and tone across diverse audiences and channels
• Certifications in SEO, AI prompt engineering, or copyediting
• Experience creating content that drives customer engagement and supports business growth
• Proficiency with project management tools (Monday.com preferred)
• Experience with video/commercial storyboarding, scriptwriting and otherwise telling a story through visually oriented media that is designed for social media, speaker’s reels, or other branding and marketing purposes

Benefits

• Generous Vacation/PTO policies
• Medical, Dental, and Vision plans (eligibility begins the first of the month after 30 days)
• A 401(k) plan with company contributions
• Additional benefits available after 90 days of employment to support your well-being and professional development