Digital Marketing Associate

Summary

Join Brafton, a leading content marketing firm, as a Digital Marketing Associate in our Consulting Department. This remote, full-time contract position, open to candidates in Mexico, supports client service teams through data collection, research (keyword research, competitor analysis), and reporting. Significant training is provided. You will conduct research to inform client strategies, package research for internal teams, create data-driven reports, assist marketing experts, support link-building, conduct technical SEO reporting, create metadata, conduct site audits, execute independent tasks, and work in CRMs like WordPress. Fluency in English and strong analytical skills are essential. A CV in English is required to apply.

Requirements

• Strong working knowledge of - or the ability to quickly become proficient with - tools and programs including but not limited to: AdRoll, Google AdWords, Google Analytics, Google Search Console, Keyword Planner Tool, Bing Paid Ads, Data Studio, MS Office & Google Suite, Hubspot, Eloqua, Pardot, SEMRush, Ahrefs, Clearscope, Marketo, Wordpress
• This role must be highly fluent in English
• Excellent communication skills (via video phone, email, and in-person)
• The ability to work at a computer during standard working hours
• Ability to read, interpret, and verify data from multiple formats
• Ability to work independently on projects
• The ability to quickly learn and utilize new software
• Strong analytical and problem-solving skills
• Experience with end-user training and support
• The ability to meet scheduled and proposed deadlines
• Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel)
• Comfort and skill with formatting professional presentations and reports in MS Power Point and Google Slides
• Minimum two years of relevant work experience
• Excellent written and verbal communication skills
• Ability to adapt to new software and changes in the paid environment quickly
• Ability to meet deadlines

Responsibilities

• Conduct specific and industry-leading research to inform our client strategies. This work would include (but not be limited to) keyword research and competitor analysis
• Package research to inform the work done by our strategy and production teams
• Create digestible, compelling, and data-driven reports that provide internal teams and clients with insight into progress and strategy
• Assist our Content Marketing Strategists and Email, PPC, UX and SEO experts with requested data that will inform strategies and results
• Support client link-building strategies
• Conduct technical SEO reporting and analysis
• Create, review and input meta data
• Conduct and create comprehensive site health audits and reports
• Execute other independent tasks and custom projects that may be assigned
• Work in CRMs, such as Wordpress, to build out pages, templates or complete other assigned tasks

Preferred Qualifications

Bachelor’s degree

Benefits

• This role will receive significant onboarding and on-going training as part of Brafton's commitment to employee development
• Remote full-time contract position