Marketing Associate

Summary

Join AI4ALL's Partnerships and Recruitment team as a Marketing Associate! Contribute to the daily execution of marketing campaigns, manage social media, and create engaging content to enhance program visibility. You will play a key role in maintaining marketing materials and collaborating to achieve organizational marketing objectives. Reporting to the Senior Manager, you'll be responsible for tasks such as email marketing, community engagement, content creation, and data analysis. This role requires a Bachelor's degree in a related field, at least two years of marketing experience, and proficiency in various marketing tools. AI4ALL offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum 2 years experience in Marketing or related field, and ideally have completed an internship
• Strong written and verbal communication skills
• Experience executing projects from planning to completion
• Attention to detail and experience proofreading and editing
• Proficiency with tools like Hubspot, Mailchimp, Canva, and social media platforms

Responsibilities

• Create and manage engaging student newsletters, track performance metrics, and optimize content based on data
• Support marketing campaigns to grow subscribers, conduct A/B testing, and maintain accurate subscriber lists across platforms like Hubspot and Apollo
• Engage students and alumni through email campaigns, social media toolkits, and digital resources
• Highlight success stories, foster connections, and amplify enthusiasm from program participants and event attendees
• Create, edit, and catalog high-quality content aligned with AI4ALL’s objectives and SEO best practices
• Collaborate with vendors and freelancers, write compelling student stories, and maintain key website sections for marketing and recruitment
• Support the annual marketing plan, ideate campaign content, and conduct market research to understand audience trends
• Design outreach campaigns, create recruitment materials, and present at program info sessions using innovative formats like alumni roundtables
• Collaborate with teams to align marketing efforts with organizational goals
• Support refining of CRM workflows in Hubspot, and troubleshoot technical issues to ensure smooth marketing operations
• Track and analyze marketing data to create reports for stakeholders
• Support recruitment strategy planning and debriefs, and assist in developing dashboards to visualize marketing and recruitment performance

Preferred Qualifications

• Are passionate about increasing diversity and inclusion in artificial intelligence
• Thrive in a fast-paced and ever-changing environment; adaptability is key
• Have experience working with populations who have been historically excluded from the AI sector
• Have experience with remote work environments
• Basic knowledge of design tools like Adobe Creative Suite
• Experience with SEO, Google Analytics, and social media management
• Experience with Google Ads
• Working knowledge of project management software (i.e. Asana etc.)
• Familiarity with CRM tools and automation workflows

Benefits

• A target starting salary of $60,000-$65,000 per year
• A comprehensive medical, dental and vision insurance program
• Simple IRA with up to 3% matching contributions
• Generous time off including 15 vacation days, 9 sick days, 12 holidays, a 1-week December closure, and up to 4 paid wellness days off per year
• Stipends for Professional Development and for home office
• A commitment to developing leaders from within the organization
• An organizational culture and work-life balance that supports staff well-being
• Ample opportunities to connect with the students and communities we serve