Growth Marketing Associate

Summary

Join Twin Health, a leading digital health company revolutionizing healthcare, as a Growth Marketing Associate. This role focuses on driving B2B growth and customer engagement through data-driven marketing campaigns and event management. You will plan and execute marketing initiatives, leverage analytics, collaborate with cross-functional teams, and optimize customer journeys. The ideal candidate possesses strong B2B marketing experience, proven results in lead generation and customer retention, and proficiency in marketing tools. This remote position offers a competitive compensation package, comprehensive benefits, and a flexible work environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 4-5 years of experience in B2B marketing, with demonstrated skills in growth/lifecycle marketing, event planning, and social media strategy
• Proven track record of driving measurable results in lead generation, customer retention, or brand visibility
• Strong project management skills, with the ability to juggle multiple tasks and meet deadlines
• Proficiency with marketing tools such as HubSpot, Salesforce, and other ABM tools (Userled, 6Sense, Demandbase, etc)
• Excellent written and verbal communication skills
• A creative thinker with a passion for storytelling and building meaningful customer relationships

Responsibilities

• Plan and execute data-driven B2B marketing campaigns to drive customer acquisition, retention, and engagement
• Leverage advanced analytics and market insights to develop strategies informed by data at every campaign stage
• Collaborate with sales, rev-ops, product, and customer success teams to align marketing initiatives with customer needs
• Regularly analyze and interpret key metrics to ensure alignment with organizational goals, fostering cross-functional synergy
• Optimize the customer journey by designing and testing targeted email campaigns, lead-nurture workflows, and personalized outreach strategies. Continuously refine these initiatives through A/B testing, performance analysis, and iterative optimization to maximize impact
• Develop and monitor comprehensive marketing funnels, focusing on conversion rates and drop-off points to improve efficiency
• Establish clear KPIs to measure success and implement actionable insights to enhance overall campaign performance
• Manage the planning and execution of in-person and virtual events, such as VIP events, trade shows, webinars, and field marketing activations
• Work closely with cross-functional teams to ensure seamless event logistics and impactful attendee experiences
• Build relationships with partners and vendors to amplify the reach and ROI of events
• Additional duties as assigned

Preferred Qualifications

• Experience in managing budgets and evaluating ROI for campaigns and events
• Knowledge of analytics tools like Hubspot, Salesforce, and Google Analytics
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan