Digital Marketing Associate

Summary

Join Brafton, a leading content marketing firm, as a Digital Marketing Associate in a remote, full-time contract position based in Mexico. Support client service teams by conducting thorough data collection, research (keyword research, competitor analysis), and reporting. Receive extensive training and development opportunities. Execute tasks such as packaging research for strategy and production teams, creating data-driven reports, assisting marketing experts, supporting link-building strategies, conducting technical SEO analysis, and managing meta data. This role requires strong analytical skills, proficiency in various marketing tools, and excellent communication skills. The position offers a chance to learn the ins and outs of search marketing within a supportive and growing agency.

Requirements

• Possess strong working knowledge of - or the ability to quickly become proficient with - tools and programs including but not limited to: AdRoll, Google AdWords, Google Analytics, Google Search Console, Keyword Planner Tool, Bing Paid Ads, Data Studio, MS Office & Google Suite, Hubspot, Eloqua, Pardot, SEMRush, Ahrefs, Clearscope, Marketo, Wordpress
• Be highly fluent in English
• Possess excellent communication skills (via video phone, email, and in-person)
• Have the ability to work at a computer during standard working hours
• Have the ability to read, interpret, and verify data from multiple formats
• Have the ability to work independently on projects
• Have the ability to quickly learn and utilize new software
• Possess strong analytical and problem-solving skills
• Have experience with end-user training and support
• Have the ability to meet scheduled and proposed deadlines
• Possess comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel)
• Possess comfort and skill with formatting professional presentations and reports in MS Power Point and Google Slides
• Have a Bachelor’s degree
• Have minimum two years of relevant work experience
• Possess excellent written and verbal (English) communication skills
• Have the ability to adapt to new software and changes in the paid environment quickly
• Have the ability to meet deadlines

Responsibilities

• Conduct specific and industry-leading research to inform our client strategies. This work would include (but not be limited to) keyword research and competitor analysis
• Package research to inform the work done by our strategy and production teams
• Create digestible, compelling, and data-driven reports that provide internal teams and clients with insight into progress and strategy
• Assist our Content Marketing Strategists and Email, PPC, UX and SEO experts with requested data that will inform strategies and results
• Support client link-building strategies
• Conduct technical SEO reporting and analysis
• Create, review and input meta data
• Conduct and create comprehensive site health audits and reports
• Execute other independent tasks and custom projects that may be assigned
• Work in CRMs, such as Wordpress, to build out pages, templates or complete other assigned tasks

Preferred Qualifications

Bachelor’s degree

Benefits

• Remote work
• Significant onboarding and on-going training as part of Brafton's commitment to employee development