Content Marketing Associate

Summary

Join UpKeep, a fast-growing SaaS company revolutionizing maintenance with its AI-powered CMMS, and become our Content Marketing Associate. You will create engaging content for maintenance and reliability professionals, executing our content strategy across various formats (blogs, videos, reports) and channels. A key role involves amplifying UpKeep's authority through repurposing insights from research and customer data. If you are passionate about digital storytelling and shaping a leading brand, this role is perfect. The position offers competitive compensation, benefits, and equity. UpKeep is a remote-first company with a global team, fostering a culture of innovation and collaboration.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred
• 1–3 years of experience in content marketing, writing, or digital marketing
• Strong writing and video editing skills with a solid sense for storytelling
• Ability to create content across digital formats, including short-form video, blogs, and visual assets
• Familiarity with social media platforms and trends, especially short-form video and basic editing tools (e.g., CapCut)
• Comfortable using CMS platforms and applying basic SEO best practices
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously

Responsibilities

• Write, edit, and repurpose content for blogs, customer spotlights, learning center articles, benchmarking guides, industry reports, and other authority-building assets
• Assist in developing campaign-specific content aligned with product launches, events, and community partnerships
• Pull key takeaways from webinars, interviews, and reports to turn into high-performing short-form content
• Repurpose data and insights from UpKeep’s State of Maintenance Report and other research into digestible articles, infographics, and social snippets that strengthen our industry authority
• Edit and format short-form videos for TikTok, Instagram Reels, and YouTube Shorts
• Repurpose long-form videos into snackable clips for social and blog embeds
• Create engaging text overlays, captions, and highlight reels for multi-channel distribution
• Capture and share customer stories that highlight their impact and expertise
• Collaborate with marketing teammates to ensure all content aligns with brand voice and style guidelines
• Contribute ideas for creative campaigns, community engagement, and new content formats
• Format and publish content in our CMS and ensure it’s optimized for readability and search
• Distribute and adapt content across other owned channels (social media, email, community platforms)
• Help amplify reach through strategic sharing, backlink outreach, and community engagement

Preferred Qualifications

• Receptive to change – Embraces experimentation and iteration in content development
• Initiates action – Proactively seeks opportunities to contribute and optimize performance
• Works collaboratively – Communicates effectively with peers and across teams
• Manages workload – Balances multiple projects while maintaining quality and attention to detail
• Technically proficient – Learns and adapts to new content tools and platforms
• Owns development – Seeks feedback, is open to coaching, and eager to grow content skills
• Communicates clearly – Tailors message to the audience and channels used
• Acts with integrity – Embodies company values and advocates for the customer and community

Benefits

• Competitive base salary + benefits + equity
• The base pay for this role is $22 - $25 per hour