Senior Direct Marketing Associate

Summary

Join Reliance Health as a Senior Direct Marketing Associate and play a key role in attracting new customers through various direct channels, including events, email, referrals, influencers, and offline advertising. You will plan and execute marketing campaigns, create engaging content, collaborate with other teams, and manage referral and influencer programs. This role requires using analytics tools to track performance, provide insights, and build relationships with external partners. Reliance Health offers a remote-first environment, competitive salary and benefits, premium health insurance, and unlimited leave. Growth opportunities and a collaborative work culture are also provided. This is an opportunity to make a real difference in transforming customer experiences and shaping healthcare innovation.

Requirements

• 3+ years of experience in marketing, focused on customer acquisition
• Proven success in managing campaigns across multiple channels
• Strong content creation and copywriting skills
• Experience using analytics tools to measure campaign success
• Ability to manage multiple projects and work collaboratively
• Experience with event and offline marketing

Responsibilities

• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising
• Develop high-impact content aligned with business goals to support customer acquisition and engagement
• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives
• Manage referral and influencer programs to increase brand visibility and conversions
• Use analytics tools to track performance and optimize campaigns
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations
• Ensure consistent messaging and content distribution across channels for maximum reach
• Provide actionable insights and performance updates to stakeholders
• Build relationships with external partners, including media agencies and influencers

Benefits

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance