Digital Marketing Automation Specialist

Summary

Join Legion's mission to transform hourly jobs into rewarding careers! As a Marketing Automation Specialist, you will be responsible for optimizing marketing automation processes, campaigns, and systems to drive lead generation and customer engagement. You will leverage your Marketo expertise to build and manage email campaigns, collaborate with cross-functional teams, and analyze campaign performance. This remote position requires a Bachelor's degree, 2-4 years of Marketo experience (certification preferred), and strong analytical and communication skills. Legion offers a competitive salary, comprehensive benefits including health insurance, 401k, paid time off, parental leave, and equity, creating a supportive and rewarding work environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 2–4 years of hands-on experience with Marketo (certification preferred)
• Proficiency in integrating Marketo with CRM platforms like Salesforce
• Strong understanding of lead lifecycle management, campaign tracking, and reporting
• Experience with email marketing, lead nurturing, and ABM strategies
• Analytical mindset with expertise in data analysis and reporting tools (e.g., Google Analytics, Wordpress)
• Excellent organizational, problem-solving, and communication skills

Responsibilities

• Build, manage, and optimize email marketing campaigns in Marketo, including lead scoring, segmentation, and nurture programs
• Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts
• Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow
• Create, test, and deploy landing pages, email templates, and forms within Marketo
• Analyze and report on campaign performance metrics, providing actionable insights to improve ROI
• Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations
• Develop and document best practices for marketing automation processes and train team members as needed
• Stay current on marketing automation trends and advancements to continually refine strategies and tactics

Preferred Qualifications

Knowledge of HTML and CSS for email and landing page customization is a plus

Benefits

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Discretionary Paid Time Off and Paid Holidays
• Parental Leave
• Equity
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion