Digital Marketing & Social Media Specialist

Summary

Join a boutique recruiting agency on the Upper East Side of Manhattan as a part-time Digital Marketing & Social Media Specialist. This hybrid or remote position requires managing and growing the agency's social media presence, creating engaging content, executing email marketing campaigns, optimizing website SEO, and managing Google Ads. You will analyze data to improve engagement and collaborate with the agency owner. The ideal candidate has 4+ years of digital marketing experience, preferably in B2B or professional services, and proficiency in SEO, Google Ads, and social media platforms. Flexible hours are offered, with potential for growth.

Requirements

• 4+ years of experience in digital marketing, preferably in a B2B or professional services setting
• Proficiency in SEO, Google Ads, email marketing tools, and social media scheduling platforms
• Strong writing and content creation skills
• Self-starter with the ability to manage projects independently

Responsibilities

• Manage and grow the agency’s presence across social media platforms (LinkedIn, Instagram, Facebook, etc.)
• Create and schedule compelling content tailored to the recruiting and staffing industry
• Execute targeted email marketing campaigns to candidates and clients
• Optimize website content for SEO and monitor keyword performance
• Manage and monitor Google Ads/AdWords campaigns, including budget tracking and performance reporting
• Analyze data and provide insights to improve engagement and conversion rates
• Collaborate with the agency owner to align marketing strategies with business goals

Preferred Qualifications

Experience in recruiting or HR marketing is a plus

Benefits

Flexible hours. Part-time to start, with potential for growth into a larger role