Digital Marketing Specialist

Summary

Join 52TEN, a top 100 manufactured housing community owner, as their new Digital Marketing Specialist! This hands-on, remote role will have you managing social media, creating marketing assets, and ensuring all digital touchpoints are up-to-date. You will be the primary marketing contact for onsite teams, providing support and materials. The ideal candidate possesses strong design and copywriting skills, thrives in a fast-paced environment, and is detail-oriented. 52TEN offers a supportive, collaborative culture, true remote work perks, and opportunities for growth. If you are proactive, detail-oriented, and excited to contribute to a fast-paced, values-driven team, this is the perfect opportunity for you!

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field—or an equivalent combination of education and hands-on experience
• 3–4 years of experience in digital marketing, preferably in real estate, property management, or multi-location service industries
• Experience using CRMs such as HubSpot, with a strong understanding of audience segmentation and email marketing workflows
• Working knowledge of WordPress and experience managing website content updates
• Proficient with Meta Business Suite, Adobe Creative Suite (PhotoShop, LightRoom, Illustrator, InDesign, PremierRush, PremierPro), Canva, Google Business, Yelp
• Excellent written and visual communication skills, with the ability to convey brand messages clearly and consistently across platforms
• Highly organized with sharp attention to detail and the ability to manage multiple projects and priorities simultaneously
• Self-starter who thrives in a fast-paced environment and can execute with minimal supervision
• Curious, proactive, and always looking for ways to improve performance, systems, and creative output

Responsibilities

• Social Media Content Management: Plan, create, and publish social media content for 52TEN’s portfolio of communities, maintaining a consistent posting cadence (minimum 6 posts per month per park) and ensuring all content aligns with brand guidelines. Set and achieve goals for account growth & engagement
• Responsive Marketing Support for 52TEN’s Portfolio of Properties: Serve as the primary marketing contact for all Property Managers; respond to all marketing-related requests within 1 business day and complete 95% of standard requests within 3 business days
• Graphic Design & Copywriting: Maintain an up-to-date library of 52TEN-branded marketing assets (graphics, templates, flyers, signage, etc.) and support internal teams by fulfilling ad hoc design, copywriting, and editing needs within agreed-upon timelines
• Property Onboarding & Offboarding: Digitally onboard new properties and offboard sold properties within 14 business days of acquisition or sale, ensuring all websites, directories, and digital systems reflect current status and branding
• WordPress Support: Review and update each park’s website as needed (at least once per quarter) to ensure accuracy of content, images, pricing, and availability; address one-off website change requests within 3 business days
• Online Business Listings Maintenance: Maintain accurate and up-to-date Google Business and Yelp listings for all properties, reviewing and updating information at least monthly and responding to customer reviews within 2 business days. Create posts and publish posts at least once a month that are optimized for search
• Database Maintenance: Keep the 52TEN marketing database (HubSpot) clean and organized by performing monthly data hygiene reviews; ensure 100% of contacts have complete, non-duplicative records. Assist in ad-hoc marketing-related tasks such as email scheduling, social media scheduling, pipeline & contact management
• Vendor Coordination: Search and vet vendors for 52TEN marketing needs such as property-level monument signage, photography, videography, etc. Serve as the project manager keeping large projects on-track
• Photography & Videography: Basic photography editing in LightRoom or PhotoShop, videography in PremierPro or PremierRush, filing & maintaining assets in Google Drive folders

Benefits

• Base Salary: $65,000 - $75,000
• Bonus: A performance bonus will be offered and defined by the company and employee, tied to performance and KPI achievement
• 3 weeks (15 days) of PTO in your first year of employment
• Company paid holidays
• Group medical, dental, and vision, and life insurance
• Technology reimbursements
• Remote position with work flexibility