Digital Marketing Specialist

Summary

Join our team as a Part-Time Digital Marketing Specialist and accelerate client campaigns while enhancing our brand presence. This hands-on role requires managing Meta paid ads, creating engaging ad creatives, executing social content strategies, and performing minor website updates. You will monitor campaign performance, generate reports, and collaborate with the internal team. The ideal candidate is detail-oriented, organized, and performance-driven, with proven experience in Meta paid ads and proficiency in design tools. This fully remote, part-time position offers opportunities for paid overtime, performance-based raises, and professional development.

Requirements

• Proven experience managing Meta paid ads (Facebook & Instagram)
• Proficiency in Canva, Photoshop, or Figma for ad and social creatives
• Strong organizational skills with a keen eye for detail
• Self-starter who thrives with autonomy and accountability
• Fluent in written and verbal English communication
• Familiarity with Notion or similar task management tools

Responsibilities

• Manage and scale paid social campaigns on Meta platforms (Facebook & Instagram)
• Create persuasive ad copy and engaging visuals using tools like Canva, Photoshop, or Figma
• Execute and maintain the social content calendar (IG, FB, LinkedIn)
• Apply basic website updates (minor HTML/CSS, UX tweaks, or WordPress edits)
• Monitor campaign performance, generate reports, and suggest optimization strategies
• Collaborate with the internal team using tools like Notion for project/task management

Preferred Qualifications

• Knowledge of Google Ads campaign setup and optimization
• Experience with short-form video content (Reels, TikToks, Stories)
• Basic understanding of UX/UI and optimizing user journeys
• WordPress development or design experience

Benefits

• Fully remote position
• Part-time schedule: Monday to Friday, 9:00 AM – 1:00 PM AEST
• Equivalent to 6:00 PM – 10:00 PM COT (Colombian Time) on the previous day
• Opportunity for paid overtime during campaign launches
• Path to full-time role with performance-based raises
• Paid training and upskilling opportunities
• Long-term role with a collaborative remote team culture