Digital Marketing Specialist

Summary

Join Hypersonix, a fast-growing AI-driven platform revolutionizing eCommerce and retail profitability, as their new Digital Marketing Specialist. This role requires a proactive and creative individual who excels in using various digital marketing tools and possesses strong creative writing skills. The successful candidate will be responsible for brand design, product animation videos, website redesign, content creation and distribution, video editing, and campaign management. Experience with HubSpot and other marketing automation platforms is essential. The ideal candidate will have a Bachelor's degree in a related field and 3-6 years of experience in brand marketing, preferably in a SaaS or startup environment. This position offers the opportunity to shape the voice of a brand redefining the future of retail and eCommerce.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 3–6 years of experience in brand marketing, preferably in a SaaS or startup environment
• Strong command of creative writing, with the ability to adapt tone and voice for different audiences
• Hands-on experience with HubSpot (or similar CRM/marketing automation platforms)
• Familiarity with Bravo Studio and product animation tools like LottieFiles, After Effects, or Figma plugins
• A solid understanding of the eCommerce and retail tech landscape
• Passion for storytelling, design thinking, and brand consistency
• Excellent project management skills and a collaborative spirit

Responsibilities

• You should be fluent in tools like Figma, Canva, and Adobe Creative Suite
• Your design work should elevate our brand value with sleek, modern aesthetics that align with our positioning in the SaaS and retail tech space
• Every touchpoint—from social posts to sales decks—should feel cohesive, polished, and premium
• You should be able to translate complex features into clear, compelling value
• You should also know how to create and produce product animation videos using tools like Canva or Adobe to bring those stories to life in a visually engaging way
• You should be ready to lead a full website refresh—rethinking structure, visuals, and messaging to better reflect our brand and drive conversions
• This is a critical initiative, and your design, copy, and UX instincts will play a central role in how we present ourselves to the world
• You must be a sharp writer who knows how to speak to our ideal customer profile (ICP)
• From emails and landing pages to product launches and social media, your content should be crisp, value-driven, and designed to drive action
• You should be able to turn written narratives into visual content—think carousels, infographics, and videos—and know how to distribute them effectively across Instagram, LinkedIn, Meta, and X
• Your work should tell a compelling visual story while staying on-brand
• You should have hands-on experience editing short-form video content using tools like Descript
• Whether it's repurposing webinar clips, social snippets, or testimonials, you know how to craft engaging videos that drive views and conversions
• You should be comfortable navigating martech tools like HubSpot, Brevo, and other campaign management platforms
• Whether it's setting up a nurture sequence or reporting campaign performance, you should be ready to dive in and execute
• You should be able to define and execute brand strategies that align with business goals and resonate with our target audience
• Your work should shape how we show up in the market and ensure consistency across every channel
• You should know how to own campaigns end-to-end—planning, launching, optimizing, and reporting across digital channels
• Familiarity with tools like HubSpot is key to track what’s working and iterating quickly