Digital Marketing Specialist

Summary

Join Manay CPA, a reputable full-service accounting firm, as their Digital Marketing Specialist! You will design and execute comprehensive digital marketing strategies, manage paid advertising campaigns across multiple platforms, and analyze key performance indicators. Responsibilities include conducting keyword research, optimizing landing pages, collaborating with the content team, and overseeing lead generation. The ideal candidate possesses a Bachelor's degree in a related field, 3+ years of experience in digital marketing, and proficiency in various marketing tools. Manay CPA offers a fully remote position, excellent training, paid vacation, and growth opportunities.

Requirements

• Bachelor's degree in marketing, communications, or a related field (preferred)
• Minimum of 3 years of experience as a Digital Marketing Specialist or a similar role
• Advanced level of English IS A MUST – all interviews will be conducted in English!
• Proven experience in PPC, lead and demand generation, and managing campaigns on Google Ads, Meta, Bing, and LinkedIn
• Proficiency in reporting and analytics using tools like Google Analytics and Search Console
• Experience with CRM platforms and budgeting for digital marketing initiatives
• Knowledge of SEO, content optimization standards, and familiarity with tools such as SEMrush and Screaming Frog
• Familiarity with content management systems (e.g., WordPress) and backend/frontend processes
• Excellent cross-group collaboration skills
• Highly organized, have multi-tasking skills, and ability to operate in ambiguous environments
• Ability to prioritize and multi-task in a fast-paced work environment
• Attention to detail and ability to follow standard procedures required

Responsibilities

• Designing and executing comprehensive digital marketing strategies to drive lead generation, brand awareness, and conversions for Manay CPA
• Planning, launching, and optimizing paid digital advertising campaigns across platforms including (but not limited to) Google Ads, Meta Ads, Bing, LinkedIn, and YouTube, in collaboration with performance marketing agencies
• Conducting thorough keyword research and competitive analysis to inform both SEO and PPC campaign strategies
• Managing advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and ROI targets
• Monitoring and analyzing key performance indicators (KPIs), such as cost-per-lead (CPL), click-through rates (CTR), conversion rates, and overall campaign performance, providing regular reports
• Implementing remarketing and retargeting strategies to re-engage website visitors and drive conversions
• Creating and optimizing landing pages, forms, and other website elements to improve user experience and lead capture rates
• Collaborating with the content team to develop engaging content tailored to paid campaigns, including ad copy, video scripts, and graphics
• Overseeing the development and implementation of lead generation tactics, leveraging CRM platforms to track and nurture leads through the sales funnel
• Conducting content audits and collaborating with internal teams to align website and campaign content with overall marketing objectives
• Assisting with website updates and enhancements to support lead generation efforts, working with internal stakeholders and external vendors as necessary
• Staying updated on industry trends, new advertising tools, and algorithm changes to continuously refine digital marketing and PPC strategies
• Supporting SEO efforts as needed, including local SEO optimization, content updates, and on-page enhancements to complement PPC campaigns

Preferred Qualifications

• Marketing agency or Agency management experience IS A PLUS
• Familiarity with the accounting industry, whether at a basic or advanced level, IS A PLUS

Benefits

• USD base salary based on experience
• Fully remote working opportunities
• Great company culture, family-like work environment
• Excellent on-going training
• Paid vacation and holidays
• Growth opportunities