Digital Marketing Specialist

Summary

Join Logifuture's high-performing marketing team and take ownership of the advertising strategy across emerging social and communication channels, focusing on Telegram. Reporting to the Head of Digital Marketing, you will collaborate with content and social teams to drive impactful campaigns. This role offers a chance to significantly impact a market-leading brand with substantial growth potential, especially if you're passionate about sports and have experience in iGaming or a similar sector. The position involves managing Telegram channels, creating new ones, conducting market research, designing advertising campaigns, collaborating with design and content teams, monitoring the digital landscape, analyzing customer feedback, and implementing innovative features. Success requires leveraging data analytics to optimize campaigns and collaborating with influencers.

Requirements

• Minimum of 3 years of demonstrable experience in Digital Marketing
• At least 2 years of hands-on experience utilising Telegram as a key platform for digital marketing initiatives
• Proven track record of successfully planning, executing, and optimising impactful campaigns within the Telegram ecosystem
• Exceptional copywriting skills with the ability to craft compelling, brand-consistent strategic messaging
• Strongly data-driven mindset with a proven ability to analyse in-platform analytics and data from third-party applications to inform strategic decisions and measure results
• Excellent communication and organisational skills, with the agility to thrive in dynamic, agile working environments
• Demonstrated ability to effectively self-manage and prioritise tasks while consistently delivering high-quality work under tight deadlines

Responsibilities

• Strategically manage and nurture existing Telegram channels to foster strong customer engagement and maximise their inherent value
• Spearhead the creation and successful growth of new channels within the Telegram ecosystem and potentially other emerging platforms
• Conduct thorough research on industry benchmarks, emerging trends, and target audience preferences to identify key opportunities
• Design, implement, and optimise innovative advertising campaigns tailored to these channels, ensuring alignment with overall brand and business objectives
• Partner closely with design and content teams to conceptualise and produce compelling, brand-aligned content that resonates with target audiences and drives business results
• Proactively monitor the digital media landscape, staying ahead of the curve on new technologies, design tools, and relevant applications
• Actively monitor and analyse customer feedback across all managed channels, identifying areas for improvement and implementing positive changes to enhance user experience
• Propose and implement cutting-edge features and advancements within the channels, including the strategic use of bots and seamless integration with other company features
• Collaborate effectively with influencers and influencer management agencies to maximise campaign reach and impact
• Leverage audience insights and robust analytics data to rigorously evaluate campaign performance, providing actionable recommendations for continuous optimisation

Preferred Qualifications

• Experience operating within a large and highly competitive market is considered a significant advantage
• Experience in identifying and successfully growing new digital channels is highly desirable
• Fluency in Spanish or French is considered a valuable asset

Benefits

• Private health insurance
• Bi-Monthly company wide social and team building activities
• Hybrid & Remote work arrangements
• Flexible working hours
• Daily paid meal
• Training and Development opportunities