Digital Media Buyer

Summary

Join Landed as a dynamic Digital Media Buyer specializing in YouTube advertising. You will manage high-budget campaigns ($100,000+), scale performance, and deliver exceptional ROI. Your expertise in YouTube and Google Ads, strategic thinking, and collaborative skills are crucial. You'll thrive in a fast-paced environment, juggling multiple accounts and exceeding client expectations through data-driven decisions and innovative strategies. You will collaborate with various teams, ensuring seamless execution and outstanding results. This role requires proven experience in managing high-budget video ad campaigns and a strong understanding of YouTube and Google Ads platforms.

Requirements

• Advanced knowledge of YouTube Ads and Google Ads platforms, including campaign setup and optimization
• Proficiency in direct response strategies, video ad formats, and audience segmentation
• Strong familiarity with YouTube Analytics, Google Analytics, and UTM tracking
• Proven success managing multiple high-budget accounts with measurable outcomes
• Expertise in scaling video campaigns profitably while achieving KPI goals
• Ability to provide strategic creative direction informed by data and performance insights
• Experience producing high-converting ad assets in collaboration with creative teams
• Analytical mindset with a passion for problem-solving and innovation
• Exceptional communication and organizational skills to manage multiple priorities
• Adaptable and results-driven in fast-paced, dynamic environments
• Experience: 3–5 years managing YouTube or video ad campaigns with budgets of $100,000+

Responsibilities

• Partner with account strategists to understand client goals, target audiences, and KPIs
• Develop tailored strategies for direct response, retargeting, prospecting, video action, and awareness campaigns
• Optimize budget allocation across targeting, creative assets, and campaign objectives to maximize performance and ROI
• Set up and manage YouTube ad campaigns using advanced targeting and bidding strategies
• Monitor key metrics such as CPV, CTR, conversion rates, and ROAS to make data-driven adjustments
• Conduct A/B testing of video creatives, formats, and CTAs to identify scalable strategies
• Scale campaigns effectively while maintaining profitability and achieving client KPIs
• Allocate 10% of budgets to test new strategies, creative approaches, and audience targeting techniques
• Experiment with emerging ad formats (e.g., YouTube Shorts, non-skippable ads) and messaging angles
• Analyze results from sandbox tests and integrate winning strategies into live campaigns
• Partner with video producers and scriptwriters to create high-impact, performance-driven ad assets
• Provide data-backed creative briefs to guide the development of ad content
• Offer actionable feedback to optimize video performance based on analytics
• Deliver detailed reports on campaign performance, including insights and recommendations
• Conduct post-campaign analyses to measure success and inform future strategies
• Present performance updates to clients and internal stakeholders
• Strategically allocate and optimize ad spends exceeding $100,000 monthly
• Manage testing budgets and ensure alignment with overall campaign goals
• Forecast spending needs based on historical data and industry trends
• Act as a liaison between account managers, creative teams, and analytics experts
• Provide regular updates on campaign progress, challenges, and performance optimizations
• Work closely with clients to align on goals, strategies, and deliverables
• Stay informed about YouTube Ads platform updates, Google Ads advancements, and emerging trends
• Explore new tools and features to maintain a competitive edge
• Participate in relevant training or certifications to refine your skills

Preferred Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field
• Google Ads Video Certification and Google Analytics 4 Certification

Benefits

• Great salary
• Time off
• Work remotely