πIndia
Digital Media Buyer
closed
Landed Careers
πRemote - Philippines
Summary
Join Landed as a dynamic Digital Media Buyer specializing in YouTube advertising. You will manage high-budget campaigns ($100,000+), scale performance, and deliver exceptional ROI. Your expertise in YouTube and Google Ads, strategic thinking, and collaborative skills are crucial. You'll thrive in a fast-paced environment, juggling multiple accounts and exceeding client expectations through data-driven decisions and innovative strategies. You will collaborate with various teams, ensuring seamless execution and outstanding results. This role requires proven experience in managing high-budget video ad campaigns and a strong understanding of YouTube and Google Ads platforms.
Requirements
- Advanced knowledge of YouTube Ads and Google Ads platforms, including campaign setup and optimization
- Proficiency in direct response strategies, video ad formats, and audience segmentation
- Strong familiarity with YouTube Analytics, Google Analytics, and UTM tracking
- Proven success managing multiple high-budget accounts with measurable outcomes
- Expertise in scaling video campaigns profitably while achieving KPI goals
- Ability to provide strategic creative direction informed by data and performance insights
- Experience producing high-converting ad assets in collaboration with creative teams
- Analytical mindset with a passion for problem-solving and innovation
- Exceptional communication and organizational skills to manage multiple priorities
- Adaptable and results-driven in fast-paced, dynamic environments
- Experience: 3β5 years managing YouTube or video ad campaigns with budgets of $100,000+
Responsibilities
- Partner with account strategists to understand client goals, target audiences, and KPIs
- Develop tailored strategies for direct response, retargeting, prospecting, video action, and awareness campaigns
- Optimize budget allocation across targeting, creative assets, and campaign objectives to maximize performance and ROI
- Set up and manage YouTube ad campaigns using advanced targeting and bidding strategies
- Monitor key metrics such as CPV, CTR, conversion rates, and ROAS to make data-driven adjustments
- Conduct A/B testing of video creatives, formats, and CTAs to identify scalable strategies
- Scale campaigns effectively while maintaining profitability and achieving client KPIs
- Allocate 10% of budgets to test new strategies, creative approaches, and audience targeting techniques
- Experiment with emerging ad formats (e.g., YouTube Shorts, non-skippable ads) and messaging angles
- Analyze results from sandbox tests and integrate winning strategies into live campaigns
- Partner with video producers and scriptwriters to create high-impact, performance-driven ad assets
- Provide data-backed creative briefs to guide the development of ad content
- Offer actionable feedback to optimize video performance based on analytics
- Deliver detailed reports on campaign performance, including insights and recommendations
- Conduct post-campaign analyses to measure success and inform future strategies
- Present performance updates to clients and internal stakeholders
- Strategically allocate and optimize ad spends exceeding $100,000 monthly
- Manage testing budgets and ensure alignment with overall campaign goals
- Forecast spending needs based on historical data and industry trends
- Act as a liaison between account managers, creative teams, and analytics experts
- Provide regular updates on campaign progress, challenges, and performance optimizations
- Work closely with clients to align on goals, strategies, and deliverables
- Stay informed about YouTube Ads platform updates, Google Ads advancements, and emerging trends
- Explore new tools and features to maintain a competitive edge
- Participate in relevant training or certifications to refine your skills
Preferred Qualifications
- Bachelorβs degree in Marketing, Advertising, or a related field
- Google Ads Video Certification and Google Analytics 4 Certification
Benefits
- Great salary
- Time off
- Work remotely
This job is filled or no longer available
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