Senior Paid Media Buyer

Summary

Join The Penny Hoarder as a Senior Paid Media Buyer and manage a multi-million-dollar budget, optimizing for revenue and profit. Develop and execute strategies to scale performance across paid channels, design A/B tests, and evaluate performance across the marketing funnel. Collaborate with affiliate and editorial teams, monitor key performance indicators, and stay current on platform updates. The ideal candidate has 5-8+ years of experience in performance-focused digital media buying, proven success managing large-scale budgets, and deep understanding of affiliate marketing. Remote candidates working East Coast hours are welcome. This role offers a chance to make a significant impact on a leading personal finance brand.

Requirements

• 5–8+ years of experience in performance-focused digital media buying
• Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies
• Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements
• Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value
• Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms
• Excellent communication skills and a collaborative, proactive mindset

Responsibilities

• Own and manage a $12M+ annual paid media budget, driving profitable customer acquisition across multiple channels
• Develop and execute strategies to scale performance while maintaining efficiency across paid channels
• Design and run A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities
• Collaborate with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders
• Stay current on platform updates, algorithm changes, and competitor strategies to inform ongoing media buying strategies

Preferred Qualifications

Experience working within content or publisher environments

Benefits

• We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services
• Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%
• Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses
• We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
• Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays
• Skip the daily commute, and embrace the flexibility of working from home
• With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more
• Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses)