Digital Media Manager

Summary

Join Alloy as a Digital Media Manager to lead digital media campaigns across various channels, drive client success, and performance. This is a hybrid opportunity with priority consideration for local candidates.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or a related field
• Minimum of 5 years of experience in media buying, digital marketing, with a strong focus on digital advertising across multiple channels
• Proven expertise in managing Meta Ads, Google Ads, programmatic advertising, and other social media advertising platforms
• Proficient in using Google Analytics and other native analytics tools

Responsibilities

• Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape to inform media strategies
• Collaborate with internal teams, including account management and creative, to ensure alignment of digital media strategies to optimize digital media campaigns to meet client objectives and KPIs
• Develop and implement comprehensive digital marketing strategies to meet client objectives
• Lead and manage digital campaigns across Meta Ads, Google Ads, programmatic platforms, and other social media advertising channels
• Build and maintain strong relationships with clients, acting as a strategic partner and trusted advisor
• Manage the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization
• Foster relationships with media vendors and platform partners to enable optimal campaign performance
• Ensure accurate tracking, reporting, and optimization for performance improvement
• Oversee the scheduling, implementation, and tracking of digital marketing campaigns
• Analyze campaign performance data using native analytics tools and Google Analytics
• Prepare detailed performance reports and insights for clients and internal stakeholders, recommending tactical changes for future campaign improvements

Benefits

• Competitive salary
• Merit-based bonuses and promotions
• A truly flexible hybrid work model to suit your schedule and lifestyle
• Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays
• Summer Fridays
• 401K Match
• 6-year workiversary paid sabbatical
• Medical and dental benefits (including HSA/FSA)
• Paid Parental Leave
• Professional Development Stipends
• Annual Retreats
• Cell phone reimbursement
• Peloton Membership
• Mentorship Program
• Employee referral bonus
• New business referral bonus
• Quarterly culture events – we get a little competitive, you’ve been warned