Media Manager, Buying

Summary

Join We Are Rosie as Media Manager of Media Buying and play a pivotal role in our agency's success by directly managing client buys.

Requirements

• Proven experience in programmatic media buying, preferably in an agency environment, with a track record of successful campaigns for at least 4 years
• Experience working across some of our client verticals, ideally direct response/performance marketing, nonprofit organizations, and political campaigns
• Proven experience in delivery, incremental forecasting, and strategy for clients
• Strong leadership, direct team management, and training skills
• Exceptional communication and problem-solving abilities
• Hands-on experience running campaigns across all digital ad formats in multiple DSPs, including The Trade Desk and DV360
• Ability to oversee ad operations and trafficking in Google Campaign Manager
• Familiarity with ad tech platforms and partners, tools, and emerging industry trends
• Excellent analytical and strategic thinking capabilities
• Demonstrated ability to meet and exceed client performance targets
• A passion for mentoring and developing team members

Responsibilities

• Partner with media planners, client teams, and analysts to ensure media plans deliver according to client goals
• Manage and supervise campaigns across multiple verticals, channels and all major buying platforms, including Google Ads, YouTube, Meta, TikTok, The Trade Desk and DV360
• Demonstrate industry knowledge and subject matter expertise in programmatic buying for client teams and clients
• Delegate appropriately and collaborate with media planners to support plan development
• Work with the team to manage client/account team requests – i.e., budget changes, campaign flighting, and marketplace information
• Monitor key metrics such as click-through rates, conversion rates, and cost-per-acquisition to ensure that we are delivering the best possible return on investment for advertising spends
• Promote relationships with vendors to bring outside the box and and innovative solutions