Digital Media QA Specialist

Summary

Join Launch Potato, a digital media company, as a detail-oriented professional to maintain quality and efficiency in operational processes. You will oversee campaign launches, optimize operations, and ensure industry standards are met.

Requirements

• 2-3 years in operations or quality assurance and expertise in digital media advertising
• Exceptional attention to detail
• Ability to thrive in a fast-paced environment
• Understanding of Postback URL tracking and other performance marketing methods of tracking
• Experience with Tune & Yieldspark or similar tracking tools
• Experience with Asana or other project management tools
• Experience with Looker or similar BI tools like Tableau or PowerBI
• Proven abilities to analyze performance reports to improve company efficiency of revenue delivery, product improvement, or general site issues
• Proven problem solving abilities and #ownoutcomes mindset
• You are proactive and will search for opportunities, not just being given tasks/tickets
• Excellent organizational and communication skills
• Fluent in English, both written and verbal
• Ability to work East Coast hours consistently

Responsibilities

• Supporting quality assurance for our FinanceBuzz and All About Cookies domains
• Maintaining the currently implemented process for building, setting up, and testing tracking URLs across all campaigns and platforms to ensure the highest quality
• Reconciling reporting between our internal tracking platforms and external client platforms to ensure proper tracking
• Conducting investigations when there is an offer discrepancy or malfunction and finding suitable resolutions
• Reviewing platform documentation and internal product setup to find areas of improvement and working with the Operations team to determine next steps to close the gap
• Working closely with the Operations team to ensure QA standards are consistently met
• Communicating with internal stakeholders on process improvements
• Analyzing ad hoc performance reports to improve company efficiency of revenue delivery, product improvement, or general site issues
• Monitoring revenue, conversions, impressions, and clicks to ensure proper reporting when a new offer is created, links are changed, or in other necessary circumstances
• Monitoring offer goals to ensure all goals are firing properly after creation
• Ensuring QA is successfully implemented with any new process that is rolled out
• Quickly becoming a subject matter expert for all QA related processes