Paid Social Media Specialist

Summary

Join Later as a Paid Social Media Specialist and manage end-to-end paid social media campaigns for Later Influence customers. Work within the Professional Services team, collaborating with Account Managers and Coordinators. Responsibilities include campaign planning, setup, quality assurance, testing, measurement, reporting, and optimization across multiple platforms. You will monitor performance, make adjustments to meet KPIs, and provide guidance on ad messaging and creative assets. Data analysis and reporting are crucial, requiring the creation of insightful reports and strategic recommendations. The ideal candidate possesses agency experience, strong analytical skills, and a deep understanding of paid social media platforms.

Requirements

• Bachelor’s degree in marketing, business or related field
• 2+ years experience in paid media or digital advertising with a focus on social platforms
• Must have strong understanding of performance metrics and analytics tools (e.g. Meta/TikTok/Google Ads Reporting, Google Analytics, Tableau, DOMO, Adobe, Looker Studio)
• Hands-on experience with platforms like Meta Ads Manager, TikTok Ads Manager, LinkedIn, and/or Pinterest
• Excellent attention to detail, especially when trafficking campaigns and QAing live assets
• Ability to analyze data and translate it into clear, actionable recommendations
• Strong project management and communication skills

Responsibilities

• Launch & manage paid social influencer & brand campaigns including, planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social media platforms
• Monitor daily performance and pacing, making adjustments to campaigns as needed to meet KPIs
• Work closely with Account Managers and Account Coordinators and provide guidance on ad messaging, creative assets, CTAs, and optimization efforts
• Maintain media tracking infrastructure, including UTM parameters, tracking pixels, and conversion events
• Rigorous monitoring and continuous analysis of channel results
• Translate data into clear, concise and actionable insights
• Create and present quarterly, monthly, or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement

Preferred Qualifications

• Experience with creator-led paid content
• A keen eye for paid media creative and tuned into the latest performance content best practices

Benefits

• We take a market-based & data-driven approach to compensation
• We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope
• We evaluate compensation bi-annually, including performance and market-related factors
• Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting
• Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only
• To comply with local legislation and ensure transparency, we share salary ranges on all job postings
• Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted
• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
• Salary Range: $70,000- $80,000 OTE
• For select positions, we are open to hiring fully remote candidates