Digital PR and Affiliate Specialist

Summary

Join PetLab Co., a global leader in the DTC pet supplement market, as their Digital PR & Affiliate Specialist. This hybrid/remote role focuses on dominating search results on third-party US websites by building relationships with online publishers and securing high-quality product reviews and brand mentions. You will execute a scalable outreach strategy, manage affiliate programs (AWIN, Amazon, Chewy), and track performance. Success requires strong communication, relationship-building skills, and a data-driven approach. The ideal candidate has 3+ years of experience in Digital PR, Affiliate Marketing, or SEO outreach within DTC e-commerce or related fields. PetLab Co. offers a collaborative, high-performance culture with various benefits.

Requirements

• 3+ years experience in Digital PR, Affiliate Marketing, and / or SEO-focused outreach, ideally within DTC Ecommerce, Consumer Goods, or Pet Care
• Strong understanding of the US online publisher landscape — including product review sites, pet blogs, affiliate publishers, and lifestyle media
• Proven success securing product reviews, listicle placements, and editorial coverage via outreach
• Experience running affiliate programs (AWIN, Amazon, Chewy) and working with publishers on commission-based deals
• Data-driven mindset — able to prioritize outreach based on potential search traffic impact and commercial value
• Knowledge of SEO to understand how to research and outreach based on target keywords, and how to organise content production with 3rd party websites that will rank well organically
• Excellent relationship builder — able to pitch and negotiate effectively while building long-term partnerships
• Self-starter with strong organizational skills to manage high volumes of outreach efficiently
• A proactive, self-starting approach with the ability to manage multiple projects simultaneously
• Commercially savvy — able to balance organic outreach with paid opportunities to maximize ROI
• Passionate about pets and pet health — genuine enthusiasm for our brand and products!

Responsibilities

• Build and execute a scalable outreach strategy targeting online publishers, bloggers, and media outlets in the US, with the ability to automate / streamline processes as much as possible
• Secure brand & product reviews, editorial coverage, and inclusion in high-ranking listicles that drive organic visibility for PetLab Co
• Maintain and grow relationships with key publishers, bloggers, other brands, and relevant influencers to ensure ongoing opportunities for coverage
• Identify and prioritize target keywords and search queries to inform outreach targets and content angles
• Coordinate with internal teams (affiliate team, creative, and product) to ensure partners have all the assets they need — product samples, data, images, and incentives
• Negotiate coverage through free samples, affiliate commissions, and/or paid content placements when appropriate
• Use tools such as AWIN to manage and grow affiliate relationships with publishers and bloggers
• Track, analyze, and report on coverage secured, traffic driven, and commercial performance of placements
• Keep a close pulse on competitor coverage and identify gaps and opportunities for PetLab Co. to appear — while also staying up to date on how AI advancements, as well as the inclusion of forums, social platforms, and UGC in search results, could impact our strategy, and proactively adapting outreach efforts accordingly
• Pitching editors, bloggers, and publishers to secure product reviews, listicle placements, and editorial features
• Identifying and prioritising high-ranking websites that influence purchase decisions
• Onboard and manage partners through our affiliate program on AWIN, Amazon, and Chewy, ensuring they have everything needed to promote us
• Monitoring coverage, traffic, and affiliate revenue to measure impact and optimise approach
• Working closely with the SEO, creative, compliance, and product teams to align messaging and ensure seamless delivery

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Nursery Salary Sacrifice Scheme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year
• Generous Learning and development budget – We always want you to keep learning
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental