Senior Marketing Specialist

Summary

Join Taskrabbit, a remote-first company, as a Marketing Lead for Germany! You will develop and execute the German go-to-market plan across all channels, collaborating with various teams. Responsibilities include creating marketing playbooks, tracking campaign efficiency, and leveraging data for growth. You will work closely with the Country Manager and partnership management team. This role requires fluency in English and German, marketing experience, and data-driven skills. Taskrabbit offers competitive compensation, remote work flexibility, and various benefits.

Requirements

• Fluent in English and German with knowledge of the German market and its nuances
• Marketing experience at an advertising agency or start-up company
• Hands-on experience with proven results from online and offline, paid and organic marketing channels
• Skill and appetite to operate at a high pace in a remote-first, entrepreneurial environment
• Developed problem-solving skills, with a demonstrated ability to find creative solutions to ambiguous problems
• Data-driven mindset, good at identifying insights and data storytelling
• Knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools

Responsibilities

• Develop and execute the go-to-market plan for Germany including owned and earned channels as well as paid performance and brand channels
• Develop an end-to-end marketing playbook that encompasses client acquisition and engagement
• Collaborate with channel managers across SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR to implement local strategies
• Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results
• Own the overall channel mix to grow the customer base while maintaining ROAS
• Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement
• Partner with cross-functional stakeholders (Product, Operations, Partnership Management, Localisation, Data) to develop marketing strategies that drive demand (visitors and recos) and capture conversion, and retention
• Work with the Country Manager for Germany to align on business objectives and OKRs for the German market
• Work closely with the partnership management team for Germany to maximize opportunities to leverage IKEA to grow our brand and visitors
• Work with the global design team on creative copy and content, and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning
• Develop Germany-specific brand partnerships that will help Taskrabbit deliver on its business goals

Benefits

• Taskrabbit is a Remote-First Company
• Employer-paid health insurance
• 401k match with immediate vesting for our US based employees
• Generous and flexible time off with 2 company-wide closure weeks
• Taskrabbit product stipends
• Wellness + productivity + education stipends
• IKEA discounts
• Reproductive health support