Digital PR Lead

Summary

Join Black & White Zebra as our Digital PR Lead to shape and scale our brands' media presence. You will devise and execute data-driven outreach campaigns, build relationships with journalists, and collaborate with internal teams. Success will be measured by the number of links, brand mentions, and campaigns published. This remote role offers flexible hours and a competitive salary, with additional benefits. You will be responsible for securing media coverage across various digital platforms and growing our SEO efforts. The ideal candidate possesses strong PR skills, existing journalist relationships, and a deep understanding of digital trends.

Requirements

• You've earned links and coverage conducting ongoing reactive PR activity maintaining relationships with journalists and bloggers across the tech space
• Able to generate both reactive and proactive PR opportunities, finding what works best and driving improvements
• You craft compelling pitches that are tailored to relevant pubs through targeted, persuasive messaging that is personalised to the individual you're outreaching to
• Experienced in using a number of Digital PR tactics, utilising various tools and techniques that connect you with potential opportunities in an efficient manner
• You've earned links and coverage conducting ongoing reactive PR activity
• Experience ideating and running content campaigns that have earned links through outreach
• Building outreach lists of relevant journalists/sites and securing coverage
• You live and breathe on the platforms where journalist place requests for expert commentary
• You're a planner. You know the right times, places and significant moments in the year to conduct outreach and you've already got campaigns ready to outreach
• Follow up on coverage to convert mentions to links
• You've outreached for brands focused on professional services and the world of work
• You can analyse and report on the success of a campaign

Responsibilities

• Devise small scale, data-driven outreach campaigns that are relevant to our publications and have pre-considered angles that can earn coverage
• Create bespoke 3-6 month campaign plans across different niches relevant to our brands
• Build lists and leverage your network to perform targeted outreach to get the coverage secured
• Reaching out to our in-house publication Editors to get expert commentary on the opportunities you've surfaced
• Scour relevant tools, the internet and social media to find relevant journalist requests to bring to our Editors
• Be the go-between and PR point of contact at BWZ for journalists and our Editorial team
• Collaborating with our Editors to generate ideas for campaigns and outreach

Preferred Qualifications

• Experience with SaaS or B2B brands
• Experience with managing and training junior team members within Digital PR

Benefits

• Discretionary bonus
• Comprehensive benefits package
• Remote work
• Flexible hours