Director, Integrated Media Strategy & Planning

Summary

Join DEPT® as a Group Director, Integrated Media Strategy & Planning, playing a key leadership role in agency development and strategic client partnerships. This crucial position involves shaping best-in-class integrated media strategies, driving implementation across various verticals and brands, and collaborating with cross-functional teams. You will lead long-term client relationships, oversee contract negotiations, and drive business growth. The role demands extensive experience in media planning, strategy, and activation, along with integrated marketing communications planning. You'll need strong leadership, communication, and collaboration skills, and experience with media industry research tools. DEPT® offers a collaborative environment and a comprehensive benefits package.

Requirements

• 10+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
• 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
• Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation
• A balanced mix of robust B2B and B2C experience
• Understanding of brand and performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Able to understand clients visible and invisible needs
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Flexibility to travel for work meetings and events

Responsibilities

• Lead long term relationships with Senior stakeholders for key client(s). Understand their personal and professional drivers and thus help position DEPT® as a key partner to help meet those goals
• Take ownership for the overall success of client(s) within portfolio and wider business where necessary
• Drive the business health of the portfolio of client(s). Empower and support client leads in maximizing revenue opportunities, maintaining profitability and ensuring accurate forecasting
• Demonstrate an in-depth understanding of wider commercial context beyond profitability on projects (e.g wider business overheads, investment, 3rd party costs and client commercial issues that may affect DEPT® relationship.)
• Oversee key contract and cost negotiations across clients, lead client commercial affairs
• Oversee all revenue forecasting and ensure appropriate trackers are up to date across the teams, reflecting the current status of projects as accurately as possible
• Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Mentor the team and act as a final escalation point with client
• Partner and work closely with other department leads (ie: Creative, Tech, Media, Design) to align the best team configurations, strategies and processes in order to achieve the best quality of work, while maintaining revenue targets
• Experience leading full funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Participate in new business development and other growth opportunities

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave