Director, Integrated Media Strategy & Planning

United States Department of Defense Logo

United States Department of Defense

💵 $106k-$150k
📍Remote - United States

Summary

Join DEPT®, a pioneering technology and marketing services company, as a Director, Integrated Media Strategy & Planning. This leadership role involves agency development and strategic client partnerships, shaping best-in-class integrated media strategies and plans. You will refine products and processes, drive implementation across various verticals and brands, and collaborate with cross-functional teams. The position requires extensive experience in media planning/strategy, media buying/activation, and integrated marketing communications. You will be responsible for leading full-funnel, connected media and data-driven strategies, developing communication plans, and working with various internal and external stakeholders. This is a crucial role in a growing team with opportunities for significant impact and growth within the company.

Requirements

  • 8+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
  • 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
  • Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation
  • A balanced mix of robust B2B and B2C experience
  • Understanding of brand and performance media and the synergy across the two
  • Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
  • Curious and creative, while rigorous and analytical
  • Able to understand clients visible and invisible needs
  • Strong collaboration, client relationship, and leadership skills
  • Experience navigating cross-functional teams and dynamics
  • Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
  • Flexibility to travel for work meetings and events

Responsibilities

  • Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
  • Actively contribute to our communications planning practice, while steering media strategy and planning practices
  • Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
  • Champion the work by having a deep understanding of our partners business and what makes it tick
  • Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship
  • Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
  • Experience leading full funnel, connected media and data driven strategies
  • Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
  • Understand first-party data to elevate strategic opportunities
  • Continually monitor current marketing trends, new technology solutions, and competitors
  • Experience using insights from data to tell a story
  • Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
  • Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
  • Participate in new business development and other growth opportunities

Benefits

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

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